VENICE — As college campuses, in response to student demands, search for green products, undergrads are digging a different kind of eco-friendly alternative this semester. Bicycles built for four? Biodegradable textbooks? Try Java Juice(R), a coffee extract that students say they’re enjoying, and not just because it’s as green as it gets: Fairly Traded with [...]

LOS ANGELES, Calif. — Today, Hyderabad and Los Angeles based Gameshastra Inc, announced a partnership with Sony Computer Entertainment Europe (SCEE) to build a game on the PlayStation(R)2 platform for the Global market. The game will feature traditional Indian sports like Kho Kho, Kabaddi, Gulli Danda, etc. SCEE plans to grow the market in India [...]

LOS ANGELES, Calif. — As global warming causes mega-fires to become the norm, as firefighting budgets are slashed, firefighting aircraft are grounded due to thick smoke, and firefighters are overwhelmed by the sheer number and size of wildfires, people are asking: Can technology be harnessed to produce a firefighting force capable of taking on such [...]

PALO ALTO, Calif. — “I think it is wonderful that ski areas have been inviting the tribes back to ski and snowboard, which inspired them this winter to share their earth-honoring prayers and snowdances for all U.S. Ski Areas. It would be wise to further explore and expand such cross-fertilization,” said Stanford Climatologist Dr. Stephen [...]

SAN DIEGO, Calif. — Taylor Wilshire, award-winning author of “The What-If Guy” (ISBN: 0-9778018-02), has a new novel out, “The Book of Mom” (ISBN: 978-0-9778018-1-7, Nautilus Press) which is one of the Top 10 New Releases of 2008 on Amazon.com’s “Listmania,” as well as an international best-seller on Amazon. Both are perfect summer reads! The [...]

DANA POINT, Calif. — “Canine kidney disease, an often fatal condition, can be helped with holistic pet care and early detection through laboratory testing,” says Susan B. Davis, pet nutritionist for Ask Ariel Your Pet Nutritionist. Since canine kidney disease is not typically diagnosed until approximately 75% of kidney function has deteriorated, the disease is [...]

LOS ANGELES, Calif. — Dr. Madan Kataria, creator of Laughter Yoga, has long dreamt of having simultaneous laughter sessions in different parts of the world. “I wished for major television channels like BBC and CNN to telecast all laughter celebrations and reach out to the people in every corner of the globe,” says Kataria. “The [...]

SACRAMENTO, Calif. — After three years of research and development, MONEYSCHOOL Corporation has launched KaChing!, an innovative electronic newsletter with a unique approach to educating young adults about personal finance, money management, and consumer economics. MONEYSCHOOL expects the newsletter to be a popular graduation gift from parents and grandparents to this year’s high school and college grads.

SAN DIEGO, Calif. — Taylor Wilshire, award-winning author of “The What-If Guy” (ISBN: 0-9778018-02), brings inward and outward balance for moms in her new novel, “The Book of Mom” (ISBN: 978-0-9778018-1-7, Nautilus Press). For moms who feel stuck, frustrated in life; needing help in their marriage or help parenting, Wilshire offers solutions that work.

SAN DIEGO, Calif. — MyKidisSafe, LLC announced today overwhelming industry response to its new Mobile Phone Software which was demonstrated for the first time at CTIA. Carriers, handset manufacturers and resellers were excited by the simplicity yet powerfulness of the software.

GRANITE BAY, Calif. — Prepare Stay Defend (PSD), a California non-profit organization, has launched a web site that empowers homeowners against wildfires; they are the first organization of its kind to support homeowners, nationwide, through their educational web site and on-line fire training.

SAN DIEGO, Calif. — Finally, there’s a new way to enjoy a night on the town in your own car and never worry about getting a DUI. Those with a lot to lose from a DUI arrest call it their “career insurance.” Safe Ride Solutions (SRS) is a national network of off-duty and retired, veteran police officers. It’s a new, unique, collaborative DUI prevention program developed by peace officers, professional athletes and business professionals to address the real world problem of DUI.

IRVINE, Calif. — The recent novel, “Mojave Winds” (ISBN: 978-0-9801383-0-6), by Mark Biskeborn, has been met with widespread interest and some controversy. On the eve of the 5th anniversary of the Iraq invasion and in light of the recent Winter Soldier conference, the new novel attracts a great deal of attention to the plight of returning Iraq War Veterans, and their struggles to integrate back into society.

DANA POINT, Calif. — Holistic Pet Expert, Susan Blake Davis from Ask Ariel Your Pet Nutritionist is urging pet owners to take their pets to the veterinarian BEFORE their pets act sick. Davis says that holistic and preventative veterinary care are the keys to pet health and longevity. Her statement comes as a result of hearing heart wrenching tales from pet owners over the holidays seeking miracle cures because their pets needed to be euthanized and they didn’t even know they were sick.

LOS ANGELES, Calif. — Dee Rule, “Baby Nurse and Nanny to the Stars,” has been helping families for over 18 years. She is now making the media circuit and offering free advice to parents who need answers on sleep routines.

SAN FRANCISCO, Calif. — On December 16, at the age of almost 40, Dr. Thienna, a leading skin care author who is conscious of health and fitness on all levels, broke the Guinness Book World Record for the most Sumo squats in one hour. The event was overseen by an official adjudicator from the U.K. at the San Francisco State University Basketball Gymnasium.

OCEANSIDE, Calif. — Metrolink’s Holiday Toy Express makes a rare stop - in Iraq - via live satellite during a very special holiday event at Marine Corps Base Camp Pendleton in Oceanside, California December 2 at 7:15 p.m.

PALO ALTO, Calif. — Over 80% of all children in the United States never play in their neighborhoods without adults present, according to a new survey published on Playborhood.com. In the San Francisco Bay Area, the figure is even higher - over 90%.

GLENDALE, Calif. — This holiday season, there is good news for millions of consumers looking to make the right buying decisions for Hi-Definition DVD. As holiday shoppers prepare to spend an estimated $13.5 billion on audio/video products, Intellikey Labs, a highly recognized leader in Hi-Definition Quality Assurance, releases their first-ever Hi-Definition DVD Buyer’s Guide.

GROVER BEACH, Calif. — Sergeant Kolmar, stationed in Iraq, is one of the thousands of troops who now have received natural green tea from California-based Dragon Pearl Tea. He sent his thanks for the U.S. Troop Care Package that contained a travel-size version of Dragon Pearl’s most popular tea product. “Our Platoon buddy loved the tea,” he wrote.

SAN DIEGO, Calif. — In response to the current crisis in the Southern California area, Allstar Coaches will begin repositioning its fleet of luxury RV’s to the west coast. “This is an effort to help those who have been displaced by the fires. Effective immediately, we have made all available coaches ready for transport to the affected areas. We are proud of the help we provided to victims of hurricanes Katrina, and Wilma and want to continue our tradition of making a difference to those in need,” says Rob Tischler, CEO.

HALF MOON BAY, Calif. — Natasha Martin, founder of Grassroots Alliance for Community Education, G.R.A.C.E. explains “where the money goes” for grant and microfinance projects to a group of philanthropists in Northern California. These donors learn the complexities in deciding which three Kenyan grassroots community-based NGO (non-governmental organization) projects should be the recipient of a five thousand dollar grant.

LOS ANGELES, Calif. — According to LegalizeFerrets.org, California ferret owners are upset that the head of the California Department of Food and Agriculture, the Honorable A.G. Kawamura has ignored a formal request and letter writing campaign to get the CDFA to reevaluate their position that ferrets pose a threat to the state’s agricultural industries.

LOS ANGELES, Calif. — My Reward Board today announced it has made an arrangement with Microsoft for a special 30-day trial version of the My Reward Board children’s allowance and chore tracking system to be made available to Microsoft Money Plus customers. The My Reward Board program emphasizes a positive approach for encouraging kids to complete their chores.

SACRAMENTO, Calif. — Many of today’s beauty pageants appear superficial and focus too much on outward appearance, but Danfranc Productions, a special event planning company, has been producing the Miss Teenage California Scholarship Pageant for 29 years with a focus on education. The 29th annual Miss Teenage California Scholarship Pageant is scheduled for April 18-20, 2008 in L.A.

LA JOLLA, Calif. — Nearly every minute of every day, there is an accident on the road as a direct result of a defective standard equipment side view mirrors, that harbor a blind spot that prohibits safe lane changes. 160,000 people per year, many of them young and inexperienced drivers, are injured as a direct result of blind spot related accidents.

TEMECULA, Calif. — Southern California based company, Written Inc., says it used handwriting analysis to prevent a similar situation to the Virginia Tech massacre from occurring 7 years ago at a major university in Europe.

DANA POINT, Calif. — Ask Ariel Your Pet Nutritionist announced today a comprehensive holistic plan to help heal pets affected by the pet food recall. “Pets affected by the pet food recall can greatly benefit from a balanced homemade diet and nutritional supplements that will help detoxify the kidneys and liver,” says Susan Blake Davis, veterinary nutritionist.

MOUNT SHASTA, Calif. — With Europe’s warmest winter in 1,250 years putting the Winter Olympics at risk, a group representing over a billion are inviting our Earth Family to join in prayer, dance, and celebration this month of our unified love of our Mother Earth, starting Valentine’s Day (Feb 14). “This expands on Americans celebrating our sweethearts on Valentine’s Day, and unites with this month’s Lunar New Year’s celebrations and prayers of Asian and global faith communities,” according to Mary Ho, President of the China Millennium Council, and Olympic skier, Suzy Chaffee, Native Voices Foundation (NVF) co-chair.

SAN RAMON, Calif. — Streams of Life International (SOLI), founded by Ashley Noah, a 23-year old recent UCLA graduate, led a team of volunteers to Ethiopia to provide medical care, donate $30,000 USD in medical supplies, and refurbish a pediatrics room. Their efforts were concentrated at the Assosa Hospital, located in the Benishangul-Gumuz Region of Ethiopia. This gift generated excitement in the community and received Ethiopian television and newspaper coverage.

DANA POINT, Calif. — “Dogs with cancer can be helped using holistic pet care,” says Susan B. Davis, veterinary nutritionist for Ask Ariel Your Pet Nutritionist (www.AskAriel.com). Diet and nutritional supplements can help boost a dog’s immune system, increase longevity and overall quality of life. Dogs and cats with cancer need a diet that is high in quality protein, low in carbohydrates and rich in enzymes and Omega 3 fatty acids. However, depending upon the type of dog cancer, e.g. canine liver cancer and/or other complications such as canine kidney disease, a high protein diet may not be appropriate. Thus, a customized homemade diet for dogs is often required.

LOS ANGELES, Calif. — Recognizing the need for another effective medium, H. Lewis Smith, author of “Bury that Sucka” (ISBN: 1413792693), is the founder of a new non-profit organization, United Voices for a Common Cause, Inc. The organization pledges and holds true “to not use the n-word as they strive toward cultural integrity and mutual respect for all Americans and to offer uncompromising resistance to social forces and structures which deny or limit their ability to do so. It is their intent to promote racial harmony, self-respect, pride and dignity affirming the highest of standards and values for the African American communities.”

LOS ANGELES /California Newswire/ — The Sher Institute for Reproductive Medicine(SM) (SIRM(TM)) in Los Angeles is currently recruiting patients to take part in a study that examines the effect of specific medical protocols in women who are considered “poor responders” to fertility medications. Patients who meet the qualification criteria and are selected to take part in the study will be eligible to receive up to $6,000 worth of free medications as part of their treatment.