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LeadingAge California, 2026

At LeadingAge California 2026, Hillcrest and 3rd3rd Reframe Senior Living Marketing

CALIFORNIA NEWSWIRE (PALM DESERT, Calif.) --- At the LeadingAge California conference for aging services leaders, Cynthia Thurlow, CEO and President of 3rd3rd Marketing, and Shirley Turner, Director of Sales and Marketing at Hillcrest, share real-world marketing insights, results and actionable strategies in two sessions: "No Re-Branding Required to Win Residents" on May 20 and "Inclusive Storytelling: Strengthening Trust in Aging" on May 22, 2026.