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Insider’s Guide to Confident Aging in New eBook, ‘A Good Life Anywhere’

Two Senior Experts, Beverly Gianna and Cynthia Thurlow, Share Insider’s Guide to Confident Aging in New eBook, ‘A Good Life Anywhere’

CALIFORNIA NEWSWIRE (LA VERNE, Calif.) --- 3rd3rd Marketing, the "Un-Senior Living Agency" that challenges ageism in marketing, and Hillcrest Senior Living, announced the launch of "A Good Life Anywhere," a new eBook designed to empower older adults and their families to make informed decisions about care, community, and quality of life.
LeadingAge California, 2026

At LeadingAge California 2026, Hillcrest and 3rd3rd Reframe Senior Living Marketing

CALIFORNIA NEWSWIRE (PALM DESERT, Calif.) --- At the LeadingAge California conference for aging services leaders, Cynthia Thurlow, CEO and President of 3rd3rd Marketing, and Shirley Turner, Director of Sales and Marketing at Hillcrest, share real-world marketing insights, results and actionable strategies in two sessions: "No Re-Branding Required to Win Residents" on May 20 and "Inclusive Storytelling: Strengthening Trust in Aging" on May 22, 2026.