CALIFORNIA NEWSWIRE (LA VERNE, Calif.) --- 3rd3rd Marketing, the "Un-Senior Living Agency" that challenges ageism in marketing, and Hillcrest Senior Living, announced the launch of "A Good Life Anywhere," a new eBook designed to empower older adults and their families to make informed decisions about care, community, and quality of life.
CALIFORNIA NEWSWIRE (PALM DESERT, Calif.) --- At the LeadingAge California conference for aging services leaders, Cynthia Thurlow, CEO and President of 3rd3rd Marketing, and Shirley Turner, Director of Sales and Marketing at Hillcrest, share real-world marketing insights, results and actionable strategies in two sessions: "No Re-Branding Required to Win Residents" on May 20 and "Inclusive Storytelling: Strengthening Trust in Aging" on May 22, 2026.