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Greenbar Distillery Re-brands Popular Distilled Drinks, Solidifies Placement in Craft Distillery Space
LOS ANGELES, Calif. /California Newswire/ -- Greenbar Distillery, one of California's original craft distilleries and home of the world's largest portfolio of handcrafted, organic spirits, today announced that it has unified its seven core spirits lines under a new heart brand that evokes the company's origins as a love story between the two founders, Litty Mathew and Melkon Khosrovian. In sharp contrast to how most distilleries design their packages to stand out within categories, such as vodka or whiskey, Greenbar Distillery's new look echoes the maker-focused branding of craft brewers.