Tags Advertising and Marketing

Tag: Advertising and Marketing News

Get Ready for New Licensed Character for Advertising and Toys: Here Comes Black Friday

MIAMI, Fla., Sept. 13, 2021 (SEND2PRESS NEWSWIRE) -- The day after the American Thanksgiving Day holiday has long been considered the biggest shopping day of the year in the United States. Dubbed "Black Friday" for many reasons. Empire License, Inc. is now very excited to introduce to the world their very own version of Black Friday: "Black Friday" the character, in the formation of animation and plush dolls.

STRATAC Receives 3 Gold and 1 Silver 2021 MUSE Creative Awards

AUSTIN, Texas, Sept. 13, 2021 (SEND2PRESS NEWSWIRE) -- The 2021 MUSE Awards programs are now officially closed now that winners have been announced. Taking in 4,876 entries from all over the world in both the MUSE Creative Awards and the MUSE Design Awards, the competition has demonstrated itself to be one of the leading programs in honoring excellent individuals in the creative and design fields.

Lime Group, LLC to offer customized digital marketing services

FLORENCE, Ala., Sept. 10, 2021 (SEND2PRESS NEWSWIRE) -- As a result of continued growth and client success, Lime Group, LLC, will begin offering marketing services tailored to specific business' needs and goals. In the past, Lime Group has offered a flat rate for access to all of their resources from website development and maintenance to social media management and print advertising.
Amplify-Now

Whiteoak Invests in Amplify-Now, Inc. – Will Help Company Accelerate Global Expansion and Development

REDONDO BEACH, Calif. /California Newswire/ -- Amplify-Now, a leading provider of Strategy Execution Management software headquartered in Adelaide, Australia, announced that Whiteoak, a growth-equity firm based in Sydney, Australia, plans to invest in their company to help spur global growth and product development ambitions..
Fanplayr PrivacyID

Fanplayr Launches PrivacyID to Address Upcoming Privacy Law Changes and Ban on Third-Party Cookies

PALO ALTO, Calif. /California Newswire/ -- Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announced the introduction of its new anonymized user identification solution PrivacyID. The technology behind PrivacyID is unique in that it allows for seamless use of the anonymized information.

Print’s Not Over – It’s Just Getting a New Lease on Life

CHICAGO, Ill., Aug. 31, 2021 (SEND2PRESS NEWSWIRE) -- Is print cool or old school? According to the Productivity Network LLC, a Chicago-based print production company, it's a little of both and that's a good thing. In business for one year, the team at the Productivity Network is positive that print's not just sexy, it's downright hot.
Yiftee Whitepaper For Hyperlocal Retail Marketing

New Yiftee Whitepaper For Hyperlocal Retail Marketing: ‘Coming Back Stronger’

MENLO PARK, Calif. /California Newswire/ -- Today Yiftee published a new white paper based on its experience with more than 300 Community eGift Card programs across the country, 90% of which were started during the pandemic. The paper uses 16 short case studies to describe different chamber of commerce, main street, downtown and city programs all centered around simple digital gift cards.

Sokal Becomes Agency of Record for New Sky Ford and Sky CJDR

RALEIGH, N.C., Aug. 27, 2021 (SEND2PRESS NEWSWIRE) -- Sokal, a distinguished leader in automobile advertising, recently signed as agency of record for Iowa based Sky Ford and Sky Chrysler, Jeep, Dodge, RAM.

Local Texas Business Owner, Virginia Stewart Case, Named to NSBA Leadership Council

AUSTIN, Texas, Aug. 19, 2021 (SEND2PRESS NEWSWIRE) -- Virginia Stewart Case, STRATAC, Austin, TX was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation's oldest small-business advocacy organization, and operates on a staunchly nonpartisan basis.

Real Estate Technology Firm Swift Homes Partners with iHeartMedia on Marketing Campaign

CHICAGO, Ill., Aug. 17, 2021 (SEND2PRESS NEWSWIRE) -- Today, Swift Homes announced a partnership with iHeartMedia on a multiplatform marketing campaign across multiple markets in the United States to help build awareness of Swift Homes' benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.
Ellen Weis, director of the Museum of Modern Mythology

Brand Expert Ellen Havre Weis, founder of San Francisco pop culture museum, dies at 64

SAN FRANCISCO, Calif. /California Newswire/ -- Ellen Havre Weis, founder of San Francisco's Museum of Modern Mythology, died Tuesday, July 27. The cause was brain cancer, her husband, Gordon Whiting, announced today. Weis was 64. Weis and her husband formed WeisPR in 1994 in Berkeley, California.

FlexClip Enables Businesses to Create Explainer Videos with Huge Impact

HONG KONG, Aug. 10, 2021 (SEND2PRESS NEWSWIRE) -- In today's digital world, explainer videos have become extremely popular for their affordability and proven effectiveness in growing a business. PearlMountain, a multimedia software development company founded in 2006, enables businesses to create engaging explainer videos with its FlexClip video creation platform.

Amazon Beauty Agency – Market Defense LLC – Announces New Leadership and Organizational Changes to Support Growth

NASHVILLE, Tenn., Aug. 10, 2021 (SEND2PRESS NEWSWIRE) -- Market Defense, a leading brand growth and protection agency supporting Beauty and passion brands on the Amazon platform, just announced changes to its executive team and client delivery teams to support a surge in growth. Market Defense operates 3P businesses on behalf of its clients, providing deep expertise in Amazon account management, brand protection, value added logistics and performance marketing.

SalesLeads Inc. Introduces New Business Development Service Led by Industrial Sales Growth Veteran, Brian Capobianco

JACKSONVILLE BEACH, Fla., July 28, 2021 (SEND2PRESS NEWSWIRE) -- Brian Capobianco joins SalesLeads Inc. leading the Company's new Prospecting Services. Mr. Capobianco, formerly the Director of Production with MHSS (Material Handling Sales Solutions) a lead generation, appointment setting, and outsourced business development company, will lead the new industrial focused front-end sales development efforts.

Faith James, CEO of The Personal Branding Consultancy, LLC Awarded as a Top 100 Marketing & Advertising Influencer at MARsum 2021...

LAS VEGAS, Nev., July 16, 2021 (SEND2PRESS NEWSWIRE) -- Faith James, CEO and Founder of The Personal Branding Consultancy, LLC is honored to announce her award as a Top 100 Influencer in Marketing & Advertising at this year's MARsum Marketing, Advertising & Retail Summit. The summit took place June 29th - July 1st at the MGM Grand in Las Vegas, Nevada, and hosted over 400 marketing and advertising industry leaders and professionals from across the globe.

New Social Platform, Designed Conviction, Works to Reduce Recidivism and Inspire Creative Action

OLYMPIA, Wash., July 15, 2021 (SEND2PRESS NEWSWIRE) -- Designed Conviction is a social enterprise with a mission to break the stigma around incarcerated and formerly incarcerated individuals and promote positive rehabilitation through art, media and marketing design.

FlexClip Expands Its Suite of Tools to Make Tutorial Videos in a Few Easy Steps

HONG KONG, July 7, 2021 (SEND2PRESS NEWSWIRE) -- Millions of people around the world access tutorial videos to learn skills ranging from baking to mechanics. PearlMountain, a multimedia software development company launched in 2006, has expanded the functionality of its popular FlexClip video creation solution to include a tutorial video maker.

HousingWire selects DepthPR founder Kerri Milam as 2021 Marketing Leader

ATLANTA, Ga., July 2, 2021 (SEND2PRESS NEWSWIRE) -- Depth Public Relations (DepthPR), a leading provider of consultative marketing, public relations and reputation management services for the mortgage lending fintech and residential finance industries since 2006, today announced company Founder and President Kerri Milam is a recipient of HousingWire's inaugural Marketing Leaders award.

ACES Quality Management VP of Marketing Romina Cusenza Named a HousingWire Marketing Leader

DENVER, Colo., July 2, 2021 (SEND2PRESS NEWSWIRE) -- ACES Quality Management™ (ACES), the leading provider of enterprise quality management and control software for the financial services industry, today announced that industry trade publication HousingWire has selected Vice President of Marketing Romina Cusenza as one of the first recipients of its Marketing Leaders award.

Top of Mind CRO Nick Belenky honored as 2021 HousingWire Marketing Leader

ATLANTA, Ga., July 1, 2021 (SEND2PRESS NEWSWIRE) -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced HousingWire has selected Chief Revenue Officer Nick Belenky as a 2021 Marketing Leader.

SimpleNexus Vice President of Marketing Richard Jackman selected as marketing leader by HousingWire 2021 Marketing Leaders Award

LEHI, Utah, July 1, 2021 (SEND2PRESS NEWSWIRE) -- SimpleNexus, developer of the leading homeownership platform for loan officers, borrowers, real estate agents and settlement agents, today announced Vice President of Marketing Richard Jackman has been named a Marketing Leader by HousingWire's 2021 inaugural Marketing Leaders award program.

LBA Ware Director of Marketing Kelley Mangel Honored as 2021 HousingWire Marketing Leader

MACON, Ga., July 1, 2021 (SEND2PRESS NEWSWIRE) -- LBA Ware™, a leading provider of incentive compensation management (ICM) and business intelligence (BI) software solutions for the mortgage industry, today announced Director of Marketing Kelley Mangel has been named a recipient of HousingWire's inaugural 2021 Marketing Leader Award.
Nicole Howell, Executive Director of Empowered Aging

Empowered Aging is new name for Ombudsman Services of Contra Costa, Solano and Alameda

PLEASANT HILL, Calif. /California Newswire/ -- Today, Ombudsman Services of Contra Costa, Solano and Alameda, a nonprofit organization dedicated to supporting the needs of seniors, adults with disabilities, and their families, announced an official rebrand to Empowered Aging.
Magnify Solutions co-founder, Shana Dohert

Behavioral AI eCommerce Leader Fanplayr Expands in MENA with Woman-led Reseller Magnify Solutions

PALO ALTO, Calif. /California Newswire/ -- Fanplayr, the leader in online behavioral personalization and artificial intelligence, announces it will continue its global expansion with a presence in the Middle East and North Africa through a partnership with Magnify Solutions - a woman-led reseller based in Dubai.

FlexClip Online Trailer Maker Is a One-Stop Solution for Captivating Video Trailers

HONG KONG, June 29, 2021 (SEND2PRESS NEWSWIRE) -- PearlMountain, a multimedia software development company, has introduced a powerful trailer maker solution within its FlexClip video creation platform. With just a few clicks, anyone can craft captivating and professional trailers for any need.

Elite 11 Taps Opendorse to Prepare Top Quarterbacks for NIL

LINCOLN, Neb., June 29, 2021 (SEND2PRESS NEWSWIRE) -- Elite 11, powered by Stack Sports, and Opendorse announced today the launch of a new partnership to prepare the country's top high school quarterbacks for coming changes to name, image, and likeness (NIL) rights monetization. The partnership features the addition of Opendorse Ready™, the company's industry-leading NIL education solution.

Amplify-Now and Strategy Execution Advisors announce partnership to drive successful client transformation outcomes

KANSAS CITY, Mo., June 25, 2021 (SEND2PRESS NEWSWIRE) -- Amplify-Now, a leading global provider of Strategy Execution Management (SEM) Software, and Strategy Execution Advisors (SEA), a consulting services firm specializing in directing large-scale strategic transformations, have entered a partnership to market and deliver solutions that equip clients to achieve their strategic transformation goals.

Singing Dog Vanilla Hires New Marketing Professional from The University of Oregon

EUGENE, Ore., June 24, 2021 (SEND2PRESS NEWSWIRE) -- Singing Dog Vanilla is proud to welcome Andrew Gillen to the team as our new marketing specialist. Andrew will be responsible for engaging with our fans via social media, communicating with the blogging / influencer community, and connecting with food industry groups.

Sokal Announces New CEO

RALEIGH, N.C., June 16, 2021 (SEND2PRESS NEWSWIRE) -- Sokal, a distinguished leader in automobile advertising, announced yesterday that Melissa Z. Clark has been officially appointed as the new Chief Executive Officer. Clark was originally appointed as the CEO back in August of 2020 by the Board of Directors and has been slowly taking over the role as Mark Sokal, who was the former CEO, has taken a role on the Board of Directors.

Thinkzilla Expands to Scottsdale, Arizona to Support Minority-Owned Businesses and Entrepreneurs

SCOTTSDALE, Ariz., June 16, 2021 (SEND2PRESS NEWSWIRE) -- Thinkzilla, a culturally aware brand engagement firm based in Atlanta, today announces plans to open a new office in Scottsdale, Ariz. where it will hire 25 employees in the first six months.

Broadway Barter to Offer FREE Ad in Hemispheres Magazine on All United Flights this August!

BOCA RATON, Fla., June 14, 2021 (SEND2PRESS NEWSWIRE) -- Broadway Barter announces its celebration of Broadway's return this fall! Formed in 1996, Broadway Barter has developed a successful formula of filling unsold theater seats for increased revenue to the producers and at the same time generating media exposure.

NBA Legend Metta Sandiford-Artest Will Promote CBD Move Free Products Via Partnership with National Distribution Company, Cannaballers Sales & Marketing

BELLEVUE, Wash., June 4, 2021 (SEND2PRESS NEWSWIRE) -- Former NBA Allstar, Defensive Player of the Year and Los Angeles Lakers NBA Champion, Metta Sandiford-Artest is affiliated Washington-based CBD company, CBD Move Free. "We are extremely excited about this amazing opportunity to work with Metta and the Cannaballers team to educate the public on the benefits of CBD and showcase our proprietary products," states Jonas Roeser, Co-Founder & CEO of CBD Move Free.

Sokal Signs Infiniti of Melbourne and Kelly Ford

RALEIGH, N.C., June 3, 2021 (SEND2PRESS NEWSWIRE) -- Sokal, a decisive leader in automobile advertising, recently became the agency of record for Infiniti of Melbourne and Kelly Ford. Both dealerships are located in Melbourne, Florida as Sokal's scope of services continues to reach progressively into the southeast region.

HousingWire honors FormFree director of marketing Sarah Crossley as 2021 Rising Star

ATHENS, Ga., June 2, 2021 (SEND2PRESS NEWSWIRE) -- FormFree® today announced that HousingWire (HW), a leading publication in the mortgage and financial technology industries, has selected Director of Marketing Sarah Crossley as a 2021 HW Rising Star. Now in its eighth year, the HW Rising Stars award program recognizes industry professionals who are helping move markets forward daily.

Capacity LLC Redefines Its Brand Identity Around a Mission to Deliver Delight

NORTH BRUNSWICK, N.J., May 27, 2021 (SEND2PRESS NEWSWIRE) -- Capacity LLC, trusted leader in modern order management and direct-to-consumer eCommerce fulfillment, is proud to share a new website and digital assets that define the company's identity at a pivotal moment.
Kennedy Intelligent Data

Kennedy Intelligence Data (KID) to Begin AI Marketing Program for California Toyota Dealerships

SAN CLEMENTE, Calif. /California Newswire/ -- Kennedy Intelligence Data (KID) with its partner SQREEM Technologies Pte. Ltd. developed and executed a program for Toyota of San Bernardino with its proprietary artificial intelligence (AI) technology to increase the success of the dealership's digital advertising campaigns.

Top of Mind makes Surefire Creative content available as a standalone marketing resource for mortgage lenders

ATLANTA, Ga., May 25, 2021 (SEND2PRESS NEWSWIRE) -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Surefire Creative, an online library of award-winning marketing collateral designed to supplement mortgage lenders' prospect, client and partner marketing programs.

After, Inc. publishes a ‘Risk Management 101’ guide that gives Warranty Leaders a first-hand look at this complex discipline

NORWALK, Conn., May 20, 2021 (SEND2PRESS NEWSWIRE) -- After, Inc. a pioneer in the Warranty Services industry, has provided innovative warranty marketing, analytics, and program management solutions to top-tier manufacturing clients since 2005. In delivering program management solutions, After, Inc. found that few manufacturers understand Risk Management.
Johannes Risseeuw, Rosemary Hartnett, V. Paul Unruh

Fanplayr Appoints New Members to Its Board of Directors for Customer Experience Tech

PALO ALTO, Calif. /California Newswire/ -- Fanplayr, a leading customer experience personalization platform, announces the appointment of three new members to its board of directors. New appointees further strengthen Fanplayr's global and financial connections.

Kalyagen Announces Next ‘The Stemregen Effect’ Commercial Featuring Chris Spencer to be Filmed in Belize

AUSTIN, Texas, May 13, 2021 (SEND2PRESS NEWSWIRE) -- Kalyagen™ is pleased to announce that the next part of "The Stemregen Effect" digital media campaign will be filmed in Belize and feature actor, comedian, writer and producer Chris Spencer to promote STEMREGEN®, a natural stem cell enhancer documented to increase the number of circulating stem cells by stimulating Endogenous Stem Cell Mobilization (ESCM).

IAB Brings on Content.23 Media as Exclusive Production Partner of the 2021 Podcast Upfront

NEW YORK CITY, N.Y., May 12, 2021 (SEND2PRESS NEWSWIRE) -- Executive Producers Eric Conte and Dan Weinreich of Content.23 Media, Inc. return to produce the global media industry event, the IAB 2021 Podcast Upfront, right on the heels of last week's IAB 2021 NewFronts.

Sales Boomerang integration with Volly enables lightning-fast lead response for increased mortgage loan volume and customer retention

WASHINGTON, D.C., May 12, 2021 (SEND2PRESS NEWSWIRE) -- Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced its integration with Volly, an industry-leading provider of SaaS-based fintech and creative marketing services to the financial services industry.
Yiftee Whatcom Gift Card

Local Community Gift Card Program by YIFTEE Shows 8X ROI on Federal Funds Invested to Help Small Businesses in Pandemic Recovery

MENLO PARK, Calif. /California Newswire/ -- As communities strive to help their local businesses weather the pandemic storm, Yiftee has grown to more than 270 Community eGift Cards across the United States and executed 74 "Buy-One-Get-One" programs. These programs enlist entire communities in purchasing eGift Cards that can only be spent at local businesses, where the card buyers also receive free bonus gifts for their own
Tapcheck

Tapcheck announces new website design improving user experience and expands financial wellness resources

LOS ANGELES, Calif. /California Newswire/ -- Tapcheck, a leading financial service provider that offers an innovative and easy-to-integrate financial wellness benefit that allows employers to give employees the ability to access their earned wages before payday, today announced the launch of its new website.

Top of Mind launches ‘Retention Center’ to help loan originators foster customer loyalty

ATLANTA, Ga., May 6, 2021 (SEND2PRESS NEWSWIRE) -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched the Surefire CRM Retention Center to help loan originators (LOs) foster loyalty among their clients.

Sokal Selected as Certified Digital Ad Provider in INFINITI IMP

RALEIGH, N.C., May 6, 2021 (SEND2PRESS NEWSWIRE) -- Sokal Digital, an automotive digital agency, announced today that it has been selected as a certified digital advertising provider in the INFINITI Marketing Program (IMP).

Leader in Automobile Dealer Marketing AutoAwards Launches new App

ODESSA, Del., May 4, 2021 (SEND2PRESS NEWSWIRE) -- Automobile dealerships who work with AutoAwards now have access to a new app to help promote their award programs to customers. Finding ways to keep customers more interested and engaged is a top priority for most automotive dealerships.

Energy Electronics Enlists the Saber Team Digital Marketing Firm

MILFORD, Conn., April 30, 2021 (SEND2PRESS NEWSWIRE) -- Energy Electronics has announced that it has hired the Saber Team to expand their online operations through comprehensive SEO and digital marketing strategies.
Yiftee eGift Cards

Two Yiftee Communities Win Award at the Main Street Now Conference for Economic Development

MENLO PARK, Calif. /California Newswire/ -- On April 12, 2021, the Main Street Now Conference awarded six U.S. communities with the Main Street Forward Award, Yiftee, Inc. announced today. The award celebrates "forward-thinking Main Street recovery and resilience efforts at this unique and challenging moment." The winners were selected by a national jury of economic development experts.

Sales Boomerang and Insellerate combine real-time borrower intelligence and marketing automation to supercharge mortgage customer engagement

WASHINGTON, D.C., April 27, 2021 (SEND2PRESS NEWSWIRE) -- Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, has expanded its integration with leading mortgage customer experience platform Insellerate.

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