Tags Advertising and Marketing

Tag: Advertising and Marketing News

Alliance Group’s Carlos Vazquez Elected to The University of Georgia’s Latino Alumni Council | National News

ATLANTA, Ga., July 15, 2024 (SEND2PRESS NEWSWIRE) -- Alliance Group is proud to announce that Carlos Vazquez, its esteemed Marketing Coordinator, has been elected to the University of Georgia's Latino Alumni Council. Carlos will serve a two-year term, spanning July 2024 to July 2026. The University of Georgia Alumni Association extended their heartfelt congratulations to Carlos.

Direct Mail Benchmark Report 2024 reveals 61% of marketers have increased direct mail investments in the last year | National News

MINNEAPOLIS, Minn., July 9, 2024 (SEND2PRESS NEWSWIRE) -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

Floify’s head of marketing Courtney Dodd named to HousingWire’s 2024 Marketing Leaders list | National News

BOULDER, Colo., June 3, 2024 (SEND2PRESS NEWSWIRE) -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry veteran Courtney Dodd, has been named to HousingWire's 2024 Marketing Leaders list. The award celebrates the industry's most creative and influential marketing minds who have demonstrated a track record of transforming brands, leading teams and driving business results.

Dark Matter Technologies VP of Marketing Wes Horbatuck honored as HousingWire Marketing Leader | National News

JACKSONVILLE, Fla., June 3, 2024 (SEND2PRESS NEWSWIRE) -- Dark Matter Technologies (Dark Matter), an innovative leader in mortgage technology backed by time-tested loan origination software and leadership, today announced that its vice president of marketing, Wes Horbatuck, has been honored by HousingWire as one of its 2024 Marketing Leaders.

Depth promotes Johnna Szegda to vice president role | National News

ATLANTA, Ga., May 30, 2024 (SEND2PRESS NEWSWIRE) -- Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotion of Johnna Szegda to vice president.

RMA Hired by Downtown Kissimmee CRA for Branding & Marketing Strategy | National News

POMPANO BEACH, Fla., May 30, 2024 (SEND2PRESS NEWSWIRE) -- The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the Downtown Kissimmee CRA (DKCRA) to create a Branding and Marketing Strategy for the district, which also includes the Historic Downtown Kissimmee area. RMA boasts a proven track record of success, having revitalized numerous cities and CRA districts across Florida.

Courtney Dodd, Floify’s head of marketing, named a PROGRESS in Lending Sales, Marketing and PR Trailblazer | National News

BOULDER, Colo., May 10, 2024 (SEND2PRESS NEWSWIRE) -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry-veteran Courtney Dodd, has been named a 2024 Sales, Marketing and PR Trailblazer award honoree by PROGRESS in Lending. Now in its fifth year, the award recognizes the top sales, marketing and public relations executives making the biggest impact on the mortgage industry today.

New Insurance Lead Generation Company Increases Online Visibility for Niche Insurance Agencies and Carriers | National News

SCOTCH PLAINS, N.J., May 7, 2024 (SEND2PRESS NEWSWIRE) -- Insurerants (Insurerants.com) combines the expertise of two industry veterans, JT Images and PL Communications, known for web design, SEO services, and content optimization tailored for insurance lead generation. With over two decades of joint experience, the partnership provides insurance professionals with the tools and strategies needed to increase sales in niche markets.

Carlos Vazquez Enters New Role as Marketing Coordinator at Alliance Group | National News

ATLANTA, Ga., April 17, 2024 (SEND2PRESS NEWSWIRE) -- Alliance Group, a leading IMO in the life insurance and annuity sectors, is pleased to announce Carlos Vazquez's transition to a full-time role as Marketing Coordinator within the company's esteemed marketing team. After an impactful 15 months serving as a Special Assistant to the CEO, Vazquez will now lend his talents to the coordination, prioritization, and execution of daily tasks for the marketing team, further enhancing the support and resources available to Alliance Group's independent agents, agencies, and partners.

Chrissy Disco Promoted to Alliance Group VP of Agent Experience | National News

ATLANTA, Ga., April 17, 2024 (SEND2PRESS NEWSWIRE) -- Alliance Group, a leading national IMO in the life insurance industry, recently announced the promotion of Chrissy Disco to Vice President of Agent Experience. Having dedicated nine years to the company, Disco has been a cornerstone in establishing a cohesive style and brand identity for Alliance Group in her previous role as Creative Director. Her significant contributions have been pivotal in crafting the exceptional agent experience that has become synonymous with the Alliance Group name.

Mortgage Industry Veteran Sara Holtz Joins Optimal Blue as Chief Marketing Officer | National News

PLANO, Texas, March 15, 2024 (SEND2PRESS NEWSWIRE) -- Optimal Blue announced today that it has appointed Sara Holtz as chief marketing officer. As a seasoned marketing and communications leader, Holtz brings more than 20 years of career experience, including a decade of driving change in the mortgage industry. As chief marketing officer, Holtz will drive unified marketing and communications strategies to advance Optimal Blue's business priorities and further extend the company's influence.

Sports Parenting Email Newsletter Surpasses 3.5M Subscribers, Now the most read Newsletter in Youth Sports | National News

PLANO, Texas, Feb. 28, 2024 (SEND2PRESS NEWSWIRE) -- Six months ago iSport360 partnered with Stack Sports to launch a free weekly newsletter which has now become the largest sports parenting newsletter in youth sports today. With 3.5 million sports parent readers, many of whom are also coaches and sports organizers, the newsletter focuses on helping families play more and worry less. The curated newsletter includes stories about understanding the sports parent psyche, helping coaches and parents work together, nurturing empowered young athletes, nutrition and hydration for a healthy athlete, supporting players' physical and mental health, and so much more.

Beach Automotive Acquiring Jud Kuhn Chevrolet Dealership | National News

RALEIGH, N.C., Feb. 1, 2024 (SEND2PRESS NEWSWIRE) -- In a buy-sell by the dealer group, Beach Automotive has purchased the dealership formally known as Jud Kuhn Chevrolet. The dealership was renamed to Beach Chevrolet on finalizing the purchase, January 24, 2024. The dealership, same as the dealer group, will be digitally represented by Sokal, an automotive advertising agency based in North Carolina.

Depth 2023 growth drives key hires in strategic marketing and content development as residential mortgage and real estate industries poise for...

ATLANTA, Ga., Dec. 19, 2023 (SEND2PRESS NEWSWIRE) -- Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies in the residential mortgage finance, financial technology (fintech), real estate technology (REtech) and related regulatory technology (regtech) industries, will close 2023 with a significantly larger internal team and client roster in anticipation of continued rebound for mortgage and real estate volume.

Black-Owned Consulting Firm Thinkzilla Celebrates 11 Years of Advancing Racial Equity and Economic Opportunity | National News

PHOENIX, Ariz., Dec. 6, 2023 (SEND2PRESS NEWSWIRE) -- For the past 11 years, CEO Dr. Velma Trayham and her team at Thinkzilla Consulting have been addressing inequality by building and managing programs with the support of public and private partnerships, advancing economic opportunities across diverse and underserved U.S. communities. In addition to the many holidays this month, Dr. Trayham and Thinkzilla, one of the fastest-growing consulting firms in the country, have a lot to celebrate.

Transforming Content Marketing: Meet Yaa Boakye and Lauren Wallett, the Visionaries Behind Creatrix Prescriptive AI | National News

NEW YORK CITY, N.Y., Dec. 1, 2023 (SEND2PRESS NEWSWIRE) -- Creatrix SaaS announces the world's first custom-built prescriptive AI: a visionary collaboration between Lauren Wallett and Yaa Boakye. Creatrix is a revolutionary Prescriptive AI platform that is set to transform creative content marketing.

Floify taps Courtney Dodd as head of marketing to reinvigorate brand presence | National News

BOULDER, Colo., Nov. 27, 2023 (SEND2PRESS NEWSWIRE) -- Floify, the mortgage industry's leading point-of-sale solution, today announced that Courtney Dodd has joined its team as head of marketing. With 12 years of experience in the mortgage sector, Dodd is set to spearhead Floify's marketing initiatives and reinforce its position as an innovator in the field.
Neotrope expands AI image service

Neotrope expands AI image service for its online press release distribution solutions

TEMECULA, Calif. /California Newswire/ -- Today, Neotrope®, a 40+ year old tech and marketing firm, and Send2Press® Newswire, a 24 year old online newswire service, announce updated use of AI tools for client image optimization, such as upscaling and generative fill to make news images better for social and syndication.
Send2Press and NEOTROPE caution about ghost posts

Send2Press and NEOTROPE caution marketing and PR firms to stop spooking clients with online ghost posts

TEMECULA, Calif. /California Newswire/ -- Today, Neotrope, a 40+ year old marketing firm based in California, and Send2Press Newswire, a 24 year old online newswire service, caution PR and marketing pros about the fallacy of using questionable newswire services to place client news announcements on invisible, pointless news platforms, to scare up false and misleading ROI.

AguaSeal Launches New Website and Logo | National News

CHARLESTON, S.C., Oct. 23, 2023 (SEND2PRESS NEWSWIRE) -- AguaSeal, known for its popular MonoSeal Roofing System, a sustainable, fully adhered, fabric-reinforced fluid-applied roofing system that is designed to last the life of your facility, announces this week that they have launched a new website, as well as update their logo.

RMA Expands Services to Support CRA Leaders on Compliance Issues | National News

POMPANO BEACH, Fla., Oct. 16, 2023 (SEND2PRESS NEWSWIRE) -- The award-winning economic development firm, Redevelopment Management Associates (RMA) is proud to announce an expansion of services supporting Community Redevelopment Agencies (CRAs) in the often gray area of statutory compliance. Due to the frequently misunderstood requirements of the CRA statute before, and the more restrictive change to the statute after 2019, once standard activities and expenditures within CRAs may now violate statutory restrictions on spending.

Jenny Moss joins fintech FormFree as director of marketing | National News

ATHENS, Ga., Oct. 16, 2023 (SEND2PRESS NEWSWIRE) -- FormFree® today announced the appointment of Jenny Moss as its new director of marketing. The timing of the move comes just as the company is launching its Passport® portable financial ID on October 20 and the FormFree Exchange (FFX), an online marketplace where lenders compete for the business of Passport users, later this year.

Depth promotes Lindsey Neal and Leslie Colley to executive vice president roles | National News

ATLANTA, Ga., Oct. 12, 2023 (SEND2PRESS NEWSWIRE) -- Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotions of Lindsey Neal and Leslie Colley to executive vice president.

Sports marketing guru turns mystery writer for old guys | National News

PORTLAND, Ore., Oct. 10, 2023 (SEND2PRESS NEWSWIRE) -- Marketing guru, Jon Spoelstra, has always had a penchant for pushing the outrageous. He wrote "Marketing Outrageously," a Wall Street Journal bestseller, and now he's at it again. This time he's written a series of mystery novels for what he calls "old guys" in the "Old Guys Murder Mystery Series." This fifth novel in the series, "Who is Killing all the Old (and mostly lovable) Mystery Writers?" (ASIN: B0C5S1ZP9M) is scheduled to publish on November 7, 2023.

Sokal, an automotive digital agency, announced today that it has been selected as a certified website provider for the Kia Digital...

RALEIGH, N.C., Sept. 11, 2023 (SEND2PRESS NEWSWIRE) -- The Kia Digital Website Program gives Kia Retailers greater choices and more flexibility in finding certified providers. As a member of the Kia Digital Website Program, Sokal will be able to provide websites and a variety of advertising options for Kia dealers, such as paid search, programmatic display, social media marketing, email marketing and SEO.

Direct Mail Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year | National...

MINNEAPOLIS, Minn., Aug. 29, 2023 (SEND2PRESS NEWSWIRE) -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

HitPaw Launches Its Online QR Code Art Generator: A Creative QR Code Generator

NEW YORK, N.Y., July 20, 2023 (SEND2PRESS NEWSWIRE) -- HitPaw, a famous software developer focuses on photo and video solutions, is about to announce the Online QR Code Art Generator. With its help, you can experience the beauty of QR code and create the unique one of your own.

A New Powerful Multimedia Tool Expands Content Creators’ Fan Followers and Enriches Community Interactions

MIDDLETOWN, N.Y., July 20, 2023 (SEND2PRESS NEWSWIRE) -- Gan Jing World announced release of Multimedia Format Hashtag Aggregation, a powerful feature that tags together content across multiple media types: videos, shorts, live streams, articles, blogs, photos, and soon podcasts.

Dovinto Announces Entrance to the U.S. Market, the Completion of its Series A Round and Partnership with Digitl Mediums and Nicole...

BAJA CALIFORNIA, Mexico, July 14, 2023 (SEND2PRESS NEWSWIRE) -- Dovinto Vinicola Destino is pleased to announce that its award-wining wines are entering the United States market which was facilitated by the successful completion of the first of its institutional fundraising efforts. With its rich heritage and dedication to producing exceptional wines, Dovinto aims to captivate wine enthusiasts across America with the unique flavors and characteristics of its uniquely-created premium Mexican wines.

4DDiG Unveils a New Look with Website Redesign for Enhanced User Experience

NEW YORK, N.Y., July 13, 2023 (SEND2PRESS NEWSWIRE) -- 4DDiG, a leading software solutions provider (a unit of Tenorshare), is excited to announce the launch of its redesigned website and reaffirm their brand concept: "Dig Your Computer = Dig Your Diamond." These initiatives reflect 4DDiG's commitment to delivering exceptional user experience and a constant pursuit of innovation. [VIDEO]

Depth welcomes Berry College communications major Jasmynn Innis for summer internship

ATLANTA, Ga., June 28, 2023 (SEND2PRESS NEWSWIRE) -- Depth, the leading provider of consultative B2B marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech), welcomes Berry College communications major Jasmynn Innis as its 2023 summer intern.

Sokal announced that it has been selected as a certified website provider for the Mazda Digital Certified Program

RALEIGH, N.C., Jun 13, 2023 (SEND2PRESS NEWSWIRE) -- Sokal, an automotive digital agency, announced today that it has been selected as a certified website provider for the Mazda Digital Certified Program (MDCP). MDCP gives Mazda Retailers greater choices and more flexibility in finding certified providers.

Sokal Selected as Provider for Mazda Retail-Go-To-Market+ Program (RGTM+)

RALEIGH, N.C., May 17, 2023 (SEND2PRESS NEWSWIRE) -- Sokal, an automotive digital agency, announced today that it has been selected as a provider for the Mazda Retail-Go-To-Market+ program (RGTM+). The RGTM+ program uses a data-driven, audience first strategy that revolves around the customer.

HANG Doubles Down on Programming and Brand Engagement for Women’s Sports, Expands Sales and Marketing Team with Industry Vets Sara Gotfredson...

NEW YORK, N.Y., May 3, 2023 (SEND2PRESS NEWSWIRE) -- Fresh off attracting more than 1 million viewers to its NCAA Women's Final Four viewing party, HANG, the award-winning fan-athlete community, is welcoming two women steeped in sports and digital marketing to lead a deeper push into women's sports programming, brand engagement and marketing.

MMI adds video production tool to platform for loan originator promotion

SALT LAKE CITY, Utah, April 20, 2023 (SEND2PRESS NEWSWIRE) -- Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, today announced it has released LO Highlight Reels, an easy-to-use video creation tool for loan originators (LOs) looking for an eye-catching way to share their success and increase their visibility.
California Cannabis Corridor Virtual Tour hosted by Vista City Council Member, takes viewers on video tour of city’s successful medical cannabis industry

California Cannabis Corridor Virtual Tour hosted by Vista City Council Member, takes viewers on video tour of city’s successful medical cannabis...

VISTA, Calif. /California Newswire/ -- A new GuideMe.Tours video premieres April 15 that takes a "behind-the-doors" look at five of Vista, California's successful cannabis dispensaries and the positive impact the new industry is making in the North County town. The California Cannabis Corridor™ is an informative and heartfelt look at how dispensary community is making an impact on peoples' lives.

Stack Sports and LifeBrand Announce Partnership to Promote Positive Social Media Presence For Athletes In Their Sports Journey

PLANO, Texas, April 4, 2023 (SEND2PRESS NEWSWIRE) -- Today, LifeBrand, an AI-powered Social Media Cleaning platform, and Stack Sports proudly announce their partnership to empower athletes to use social media intelligently and responsibly. Together, they will be able to help athletes and students use their online presence to their fullest potential by clearing away potentially harmful content that can affect their future success in academic, professional, and athletic arenas.

Leads Fish Launches Cutting-Edge Seller Leads Marketplace for Real Estate Professionals

DOVER, Del., April 4, 2023 (SEND2PRESS NEWSWIRE) -- Leads Fish, the leading provider of seller leads for real estate investors, is proud to announce the launch of its highly anticipated marketplace. After years of extensive research and development, Leads Fish has created a solution that enables real estate investors to purchase leads with ease and security.
COO Andria Lightfoot

SocialCoach.io Welcomes Fintech Pro Andria Lightfoot and Launches AI Driven Social Media Marketing Solution

SAN CLEMENTE, Calif. /California Newswire/ -- SocialCoach (socialcoach.io), a leading mortgage and real estate social media technology platform today announced the appointment of Andria Lightfoot as company President and Chief Operating Officer (COO) amidst their first-even AI Driven Social Media product launch.
RMS: Sample Pooling Ticket for In-State Game

RMS announces California Lottery could offer its first game option for SuperLotto Plus, Powerball, and/or Mega Millions, increasing funding for schools

SACRAMENTO, Calif. /California Newswire/ -- Relationship Marketing Systems, LLC ("RMS") is pleased to announce that its patented option for jackpot draw games has been submitted for approval to the California Lottery. If adopted, it would be California's first draw game add-on option. Currently, California has no game options due to the state's pari-mutuel statutes. Additionally, California would be the first state in the nation to offer this add-on, which has received high favorability among players.

Tree Care Marketing Company Founder Reveals a Simple System to Increase Sales by 30% Overnight

EXTON, Pa., March 7, 2023 (SEND2PRESS NEWSWIRE) -- Tree Leads Today (TLT) founder Don Dowd is revealing a simple system that he says can increase tree care sales by 30% overnight. The system involves sending a follow-up letter to homeowners who have received an estimate for the tree care company's services. Dowd refers to this system as "the 60-cent salesperson."
Neotrope's Nonprofit PR Grant Program

Neotrope’s Nonprofit PR Grant Program Application Deadline for 2023 is April 1 – No Foolin!

TEMECULA, Calif. /California Newswire/ -- Neotrope, a 40-year-old marketing and entertainment company, reminds U.S. 501(c)(3) charities "doing good" that they have until April 1, 2023 to apply for this year's JL Simmons Nonprofit PR Grant program. Ten worthy causes will each receive $3,000 of in-kind donations for PR and marketing support via Neotrope's Send2Press® Newswire, for a total program value of $30,000 this year.
Send2Press Newswire - a service of NEOTROPE

Start a PR Social Flurry: Send2Press Enhances its ‘Social Flurry’ Program to Further Amplify News Reach through Grassroots Social Share

TEMECULA, Calif. /California Newswire/ -- Send2Press, a newswire service of Neotrope, launched in 2000, announced today an expansion of its "Social Flurry" news amplification tools. Send2Press began promoting client news content via social media in 2005, with the nascent launch of the original social sites. Its Social Flurry℠ program helps clients engage staff, friends, and clients to amplify reach of news announcements onto a larger social footprint, at zero cost.
Kimberly Noelle Charles, DipWSET - Founder and President

Charles Communications Associates Celebrates 20 Years in Wine Marketing and Luxury Cuisine

SAN FRANCISCO, Calif. /California Newswire/ -- This year marks the 20th anniversary for Charles Communications Associates (CCA), a leading wine marketing firm headquartered in San Francisco, California. What began at the dining room table of founder Kimberly Charles in 2003 with her first client, noted actor and vintner Fess Parker, has grown over the last twenty years to represent clients in Japan, Europe, Australia, New Zealand, South America and the U.S with a dynamic team.

Bash Foo Moves from Marketing to Sales Enablement

DAYTON, Ohio, Jan. 31, 2023 (SEND2PRESS NEWSWIRE) -- Bash Foo, specializing in web design, SEO, creative services, and digital marketing, announced today the introduction of Fractional CMO and Sales Enablement to its popular service offerings. The new services augment and highlight Bash Foo's continued expansion, enhancing its clients' sales and revenue goals.
J.L. Simmons Nonprofit PR GRANTS 2023

To Help Worthy Causes ‘Get the Word Out,’ Neotrope Announces 2023 JL Simmons Nonprofit PR Grants

TEMECULA, Calif. /California Newswire/ -- Neotrope®, a 40 year old marketing and entertainment company, announced today that it is now accepting applications from U.S. based 501(c)(3) charities "doing good" for its JL Simmons Nonprofit PR Grants program. For 2023 ten worthy causes will each receive $3,000 of in-kind donations for PR and marketing support via Send2Press® Newswire, for a total program value this year of $30,000.

Pittsburgh Internet Consulting Announces Rebrand as PIC

PITTSBURGH, Pa., Jan. 26, 2023 (SEND2PRESS NEWSWIRE) -- Pittsburgh Internet Consulting announced today that it has rebranded to effectively align with its core mission as a growth-oriented marketing agency. The company's name is now PIC, and its new logo and messaging reflect a dedication to PIC's creative and value-based Walk With You Marketing™ approach.

Valo Media and OptionsSwing Partner to Bring Innovative User-Generated Content Solutions to the Online Education Market

WESTBOROUGH, Mass., Jan. 25, 2023 (SEND2PRESS NEWSWIRE) -- Valo Media, a user-generated content (UGC) agency, announced today that it has entered into a strategic partnership with OptionsSwing, an online education technology company. This new partnership will bring innovative solutions for strategic marketing initiatives as well as brand new content that will help OptionsSwing reach and engage a wider global audience.
WordSphere Announces $6.8M Acquisition of DrupalWare

Palo Alto-based WordSphere Announces $6.8M Acquisition of DrupalWare to Grow Webdev Operations

PALO ALTO, Calif. /California Newswire/ -- WordSphere LLC, a leading Palo Alto based tech company, announced today the completion of its acquisition of DrupalWare. DrupalWare, a tech company known for its cutting-edge software solutions, is one of the leading Drupal development agencies in the USA, responsible for sites like Tesla and Pfizer.

MMI appoints Rob Pommier as Regional Director of Enterprise Sales

SALT LAKE CITY, Utah, Jan. 23, 2023 (SEND2PRESS NEWSWIRE) -- Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, announced today it has added industry veteran Rob Pommier to the enterprise sales team as regional director. Pommier will be tasked with expanding MMI's growing roster of mortgage enterprise clients, which now includes 20 of the top 25 lenders in the nation, while also driving brand awareness and adoption in mortgage-related verticals, such as title and insurance.

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