Tags Advertising and Marketing

Tag: Advertising and Marketing News

Sokal, an automotive digital agency, announced today that it has been selected as a certified website provider for the Kia Digital...

RALEIGH, N.C., Sept. 11, 2023 (SEND2PRESS NEWSWIRE) -- The Kia Digital Website Program gives Kia Retailers greater choices and more flexibility in finding certified providers. As a member of the Kia Digital Website Program, Sokal will be able to provide websites and a variety of advertising options for Kia dealers, such as paid search, programmatic display, social media marketing, email marketing and SEO.

Direct Mail Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year | National...

MINNEAPOLIS, Minn., Aug. 29, 2023 (SEND2PRESS NEWSWIRE) -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

HitPaw Launches Its Online QR Code Art Generator: A Creative QR Code Generator

NEW YORK, N.Y., July 20, 2023 (SEND2PRESS NEWSWIRE) -- HitPaw, a famous software developer focuses on photo and video solutions, is about to announce the Online QR Code Art Generator. With its help, you can experience the beauty of QR code and create the unique one of your own.

A New Powerful Multimedia Tool Expands Content Creators’ Fan Followers and Enriches Community Interactions

MIDDLETOWN, N.Y., July 20, 2023 (SEND2PRESS NEWSWIRE) -- Gan Jing World announced release of Multimedia Format Hashtag Aggregation, a powerful feature that tags together content across multiple media types: videos, shorts, live streams, articles, blogs, photos, and soon podcasts.

Dovinto Announces Entrance to the U.S. Market, the Completion of its Series A Round and Partnership with Digitl Mediums and Nicole...

BAJA CALIFORNIA, Mexico, July 14, 2023 (SEND2PRESS NEWSWIRE) -- Dovinto Vinicola Destino is pleased to announce that its award-wining wines are entering the United States market which was facilitated by the successful completion of the first of its institutional fundraising efforts. With its rich heritage and dedication to producing exceptional wines, Dovinto aims to captivate wine enthusiasts across America with the unique flavors and characteristics of its uniquely-created premium Mexican wines.

4DDiG Unveils a New Look with Website Redesign for Enhanced User Experience

NEW YORK, N.Y., July 13, 2023 (SEND2PRESS NEWSWIRE) -- 4DDiG, a leading software solutions provider (a unit of Tenorshare), is excited to announce the launch of its redesigned website and reaffirm their brand concept: "Dig Your Computer = Dig Your Diamond." These initiatives reflect 4DDiG's commitment to delivering exceptional user experience and a constant pursuit of innovation. [VIDEO]

Depth welcomes Berry College communications major Jasmynn Innis for summer internship

ATLANTA, Ga., June 28, 2023 (SEND2PRESS NEWSWIRE) -- Depth, the leading provider of consultative B2B marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech), welcomes Berry College communications major Jasmynn Innis as its 2023 summer intern.

Sokal announced that it has been selected as a certified website provider for the Mazda Digital Certified Program

RALEIGH, N.C., Jun 13, 2023 (SEND2PRESS NEWSWIRE) -- Sokal, an automotive digital agency, announced today that it has been selected as a certified website provider for the Mazda Digital Certified Program (MDCP). MDCP gives Mazda Retailers greater choices and more flexibility in finding certified providers.

Sokal Selected as Provider for Mazda Retail-Go-To-Market+ Program (RGTM+)

RALEIGH, N.C., May 17, 2023 (SEND2PRESS NEWSWIRE) -- Sokal, an automotive digital agency, announced today that it has been selected as a provider for the Mazda Retail-Go-To-Market+ program (RGTM+). The RGTM+ program uses a data-driven, audience first strategy that revolves around the customer.

HANG Doubles Down on Programming and Brand Engagement for Women’s Sports, Expands Sales and Marketing Team with Industry Vets Sara Gotfredson...

NEW YORK, N.Y., May 3, 2023 (SEND2PRESS NEWSWIRE) -- Fresh off attracting more than 1 million viewers to its NCAA Women's Final Four viewing party, HANG, the award-winning fan-athlete community, is welcoming two women steeped in sports and digital marketing to lead a deeper push into women's sports programming, brand engagement and marketing.

MMI adds video production tool to platform for loan originator promotion

SALT LAKE CITY, Utah, April 20, 2023 (SEND2PRESS NEWSWIRE) -- Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, today announced it has released LO Highlight Reels, an easy-to-use video creation tool for loan originators (LOs) looking for an eye-catching way to share their success and increase their visibility.
California Cannabis Corridor Virtual Tour hosted by Vista City Council Member, takes viewers on video tour of city’s successful medical cannabis industry

California Cannabis Corridor Virtual Tour hosted by Vista City Council Member, takes viewers on video tour of city’s successful medical cannabis...

VISTA, Calif. /California Newswire/ -- A new GuideMe.Tours video premieres April 15 that takes a "behind-the-doors" look at five of Vista, California's successful cannabis dispensaries and the positive impact the new industry is making in the North County town. The California Cannabis Corridor™ is an informative and heartfelt look at how dispensary community is making an impact on peoples' lives.

Stack Sports and LifeBrand Announce Partnership to Promote Positive Social Media Presence For Athletes In Their Sports Journey

PLANO, Texas, April 4, 2023 (SEND2PRESS NEWSWIRE) -- Today, LifeBrand, an AI-powered Social Media Cleaning platform, and Stack Sports proudly announce their partnership to empower athletes to use social media intelligently and responsibly. Together, they will be able to help athletes and students use their online presence to their fullest potential by clearing away potentially harmful content that can affect their future success in academic, professional, and athletic arenas.

Leads Fish Launches Cutting-Edge Seller Leads Marketplace for Real Estate Professionals

DOVER, Del., April 4, 2023 (SEND2PRESS NEWSWIRE) -- Leads Fish, the leading provider of seller leads for real estate investors, is proud to announce the launch of its highly anticipated marketplace. After years of extensive research and development, Leads Fish has created a solution that enables real estate investors to purchase leads with ease and security.
COO Andria Lightfoot

SocialCoach.io Welcomes Fintech Pro Andria Lightfoot and Launches AI Driven Social Media Marketing Solution

SAN CLEMENTE, Calif. /California Newswire/ -- SocialCoach (socialcoach.io), a leading mortgage and real estate social media technology platform today announced the appointment of Andria Lightfoot as company President and Chief Operating Officer (COO) amidst their first-even AI Driven Social Media product launch.
RMS: Sample Pooling Ticket for In-State Game

RMS announces California Lottery could offer its first game option for SuperLotto Plus, Powerball, and/or Mega Millions, increasing funding for schools

SACRAMENTO, Calif. /California Newswire/ -- Relationship Marketing Systems, LLC ("RMS") is pleased to announce that its patented option for jackpot draw games has been submitted for approval to the California Lottery. If adopted, it would be California's first draw game add-on option. Currently, California has no game options due to the state's pari-mutuel statutes. Additionally, California would be the first state in the nation to offer this add-on, which has received high favorability among players.

Tree Care Marketing Company Founder Reveals a Simple System to Increase Sales by 30% Overnight

EXTON, Pa., March 7, 2023 (SEND2PRESS NEWSWIRE) -- Tree Leads Today (TLT) founder Don Dowd is revealing a simple system that he says can increase tree care sales by 30% overnight. The system involves sending a follow-up letter to homeowners who have received an estimate for the tree care company's services. Dowd refers to this system as "the 60-cent salesperson."
Neotrope's Nonprofit PR Grant Program

Neotrope’s Nonprofit PR Grant Program Application Deadline for 2023 is April 1 – No Foolin!

TEMECULA, Calif. /California Newswire/ -- Neotrope, a 40-year-old marketing and entertainment company, reminds U.S. 501(c)(3) charities "doing good" that they have until April 1, 2023 to apply for this year's JL Simmons Nonprofit PR Grant program. Ten worthy causes will each receive $3,000 of in-kind donations for PR and marketing support via Neotrope's Send2Press® Newswire, for a total program value of $30,000 this year.
Send2Press Newswire - a service of NEOTROPE

Start a PR Social Flurry: Send2Press Enhances its ‘Social Flurry’ Program to Further Amplify News Reach through Grassroots Social Share

TEMECULA, Calif. /California Newswire/ -- Send2Press, a newswire service of Neotrope, launched in 2000, announced today an expansion of its "Social Flurry" news amplification tools. Send2Press began promoting client news content via social media in 2005, with the nascent launch of the original social sites. Its Social Flurry℠ program helps clients engage staff, friends, and clients to amplify reach of news announcements onto a larger social footprint, at zero cost.
Kimberly Noelle Charles, DipWSET - Founder and President

Charles Communications Associates Celebrates 20 Years in Wine Marketing and Luxury Cuisine

SAN FRANCISCO, Calif. /California Newswire/ -- This year marks the 20th anniversary for Charles Communications Associates (CCA), a leading wine marketing firm headquartered in San Francisco, California. What began at the dining room table of founder Kimberly Charles in 2003 with her first client, noted actor and vintner Fess Parker, has grown over the last twenty years to represent clients in Japan, Europe, Australia, New Zealand, South America and the U.S with a dynamic team.

Bash Foo Moves from Marketing to Sales Enablement

DAYTON, Ohio, Jan. 31, 2023 (SEND2PRESS NEWSWIRE) -- Bash Foo, specializing in web design, SEO, creative services, and digital marketing, announced today the introduction of Fractional CMO and Sales Enablement to its popular service offerings. The new services augment and highlight Bash Foo's continued expansion, enhancing its clients' sales and revenue goals.
J.L. Simmons Nonprofit PR GRANTS 2023

To Help Worthy Causes ‘Get the Word Out,’ Neotrope Announces 2023 JL Simmons Nonprofit PR Grants

TEMECULA, Calif. /California Newswire/ -- Neotrope®, a 40 year old marketing and entertainment company, announced today that it is now accepting applications from U.S. based 501(c)(3) charities "doing good" for its JL Simmons Nonprofit PR Grants program. For 2023 ten worthy causes will each receive $3,000 of in-kind donations for PR and marketing support via Send2Press® Newswire, for a total program value this year of $30,000.

Pittsburgh Internet Consulting Announces Rebrand as PIC

PITTSBURGH, Pa., Jan. 26, 2023 (SEND2PRESS NEWSWIRE) -- Pittsburgh Internet Consulting announced today that it has rebranded to effectively align with its core mission as a growth-oriented marketing agency. The company's name is now PIC, and its new logo and messaging reflect a dedication to PIC's creative and value-based Walk With You Marketing™ approach.

Valo Media and OptionsSwing Partner to Bring Innovative User-Generated Content Solutions to the Online Education Market

WESTBOROUGH, Mass., Jan. 25, 2023 (SEND2PRESS NEWSWIRE) -- Valo Media, a user-generated content (UGC) agency, announced today that it has entered into a strategic partnership with OptionsSwing, an online education technology company. This new partnership will bring innovative solutions for strategic marketing initiatives as well as brand new content that will help OptionsSwing reach and engage a wider global audience.
WordSphere Announces $6.8M Acquisition of DrupalWare

Palo Alto-based WordSphere Announces $6.8M Acquisition of DrupalWare to Grow Webdev Operations

PALO ALTO, Calif. /California Newswire/ -- WordSphere LLC, a leading Palo Alto based tech company, announced today the completion of its acquisition of DrupalWare. DrupalWare, a tech company known for its cutting-edge software solutions, is one of the leading Drupal development agencies in the USA, responsible for sites like Tesla and Pfizer.

MMI appoints Rob Pommier as Regional Director of Enterprise Sales

SALT LAKE CITY, Utah, Jan. 23, 2023 (SEND2PRESS NEWSWIRE) -- Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, announced today it has added industry veteran Rob Pommier to the enterprise sales team as regional director. Pommier will be tasked with expanding MMI's growing roster of mortgage enterprise clients, which now includes 20 of the top 25 lenders in the nation, while also driving brand awareness and adoption in mortgage-related verticals, such as title and insurance.

MMI Receives Growth Investment from WestView Capital Partners

SALT LAKE CITY, Utah and BOSTON, Mass., Jan. 20, 2023 (SEND2PRESS NEWSWIRE) -- Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, announced today that it has received a growth investment from WestView Capital Partners (WestView), a Boston-based private equity firm focused exclusively on middle market growth companies.

Sales Boomerang releases Q4 2022 Mortgage Market Opportunities Report

OWINGS MILLS, Md., and IRVINE, Calif., Jan. 19, 2023 (SEND2PRESS NEWSWIRE) -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the release of Sales Boomerang's latest Mortgage Market Opportunities Report.

Sokal Showcases Digital Ad Products and Website Technology at NADA Show 2023

RALEIGH, N.C., Jan. 18, 2023 (SEND2PRESS NEWSWIRE) -- Sokal, a full-service advertising agency with offices in Raleigh and Charlotte, N.C., will be exhibiting at the NADA Show in Dallas, Texas beginning on January 27, 2023. They will be showcasing their suite of digital advertising products, as well as their website technology which is powered by their Momentum platform.
On Good Authority: Publishing the Book that Will Build Your Business

Legacy Launch Pad Changes Podcast Name to ‘On Good Authority’ – hosted by NY Times bestselling author, Anna David

LOS ANGELES, Calif. /California Newswire/ -- Legacy Launch Pad Publishing announced today that it is updating its publishing podcast name to "On Good Authority: Publishing the Book that Will Build Your Business." The podcast, which has been named one of the best publishing podcasts by LA Weekly, Feedburner and Kindlepreneur, among others, has long been hosted by Launch Pad founder and New York Times bestselling author Anna David.

The SHE LAB™ announces the launch of Insight Salons – a new and faster way for brands to unearth actionable insights...

MIAMI, Fla., Jan. 9, 2023 (SEND2PRESS NEWSWIRE) -- Insight Salons offer a new way for brands to gain insights quickly from women consumers. The SHE LAB has curated a proprietary panel of women representing a myriad of voices and points of view across the U.S., and is making them available to brands and insight managers in bi-weekly showcases, called Insight Salons.

Crystal Auto Mall Signs Sokal as Agency of Record

RALEIGH, N.C., Dec. 14, 2022 (SEND2PRESS NEWSWIRE) -- Crystal Auto Mall, located in Green Brook Township, NJ has recently signed Sokal, choosing the Raleigh based advertising firm as their agency of record. Crystal Auto Mall currently operates Crystal Mazda and Crystal Toyota where they sell a full line of each of those brands. Crystal Auto Mall also boasts an ample inventory of Pre-Owned and Certified Pre-Owned vehicles.

Fire Cornhole Recently Signed Sokal

RALEIGH, N.C., Dec. 8, 2022 (SEND2PRESS NEWSWIRE) -- Fire Cornhole recently signed Sokal, a Raleigh based advertising firm, as their agency of record. Sokal specializes in digital marketing and websites but will also offer their full list of services including, but not limited to, graphic design, video production, and media buying.

Alliance Group Expands Video Marketing Department with Hire of Assistant D/E

ATLANTA, Ga., Dec. 8, 2022 (SEND2PRESS NEWSWIRE) --- Alliance Group, an Atlanta-based insurance marketing organization, announced the hire of Josh Thompson as Assistant Director / Assistant Editor. The move comes as part of a recent series of personnel moves to reflect the company's growing needs as they continue to expand.

After, Inc. Outlines its Commitment to Sustainability

NORWALK, Conn., Nov. 29, 2022 (SEND2PRESS NEWSWIRE) -- After, Inc. announced today its ongoing commitment to a sustainable future, detailing its multi-year strategy and initiatives on its website. Given its history as a post-sale technology and solutions partner to the world's top manufacturers and retailers - and its recent purchase of Accentf(x) Marketing with its Lettershop facility - After is now one of the largest multi-channel Warranty Marketing and Database Management providers in the country.
AZARUS Overlay Games

Azarus.io Launches Sponsored ‘Play and Earn’ Overlay Games to Streams with Themed Trivia

SAN FRANCISCO, Calif. /California Newswire/ -- Azarus has expanded its reach as the pioneer of livestreaming interactivity with a new Overlay Games platform allowing streamers to play along with their fans live and earn rewards. Founded in 2018, Azarus is rolling out an upgrade to its Overlay Games platform to enable streamers and brands to activate massive live audiences through Overlay Games on any streaming platform.

iDenfy partners with advertising platform MGID to provide ID verification

KAUNAS, Lithuania, Nov. 10, 2022 (SEND2PRESS NEWSWIRE) -- An identity verification and fraud prevention startup, iDenfy, announced its new partnership with MGID, a global advertising platform. Using iDenfy's full-stack ID verification services will help MGID boost new registrations while securing the onboarding process.

RocketRoof Announces Their One-of-A-Kind Results Guaranteed Marketing Solution for Roofing Contractors and Other Home Services Professionals

FORT LAUDERDALE, Fla., Nov. 7, 2022 (SEND2PRESS NEWSWIRE) -- Today, RocketRoof announced much to the dismay of traditional marketing companies that lead selling is over. RocketRoof's one-of-a-kind comprehensive marketing solution enables owners of roofing and other home service businesses to receive qualified appointments with exclusive homeowners in the company's local area of business.

Economic Empowerment Event Teaches Minority Women Business Owners How to Scale using social media

SCOTTSDALE, Ariz., Nov. 2, 2022 (SEND2PRESS NEWSWIRE) -- Helping minority women entrepreneurs take their businesses to the next level, powerhouses Dr. Velma Trayham, founder of the Millionaire Mastermind Academy, a leading nonprofit organization that has mentored more than 8,000 women, and Santia Deck, the founder of TRONUS, are coming together for a particular online event on using social media for good. The free event, Building a Brand through Social Media, takes place online Nov. 21, Thinkzilla Consulting Group announced today.

Artificial Intelligence in Performance Marketing: UCLIQ Believes Its AI-Based Traffic Delivery and Multi-Layer Fraud Prevention That Can Reshape the Industry

PRAGUE, Czech Republic, Oct. 28, 2022 (SEND2PRESS NEWSWIRE) -- UCLIQ is set to change the future of Performance Marketing with its AI Traffic Delivery and Fraud Prevention. The developers claim their platform can help other businesses instantly target only relevant audiences and detect 53% more fraud.

RelyCircle Networking App helps Small-Businesses Get New Customers with Its Zero Up-Front Cost Referral System and Free Advertising on FB/Google

SECAUCUS, N.J., Oct. 27, 2022 (SEND2PRESS NEWSWIRE) -- RelyCircle networking app offers small-businesses a Pay-Per-Sale digital advertising platform vs Pay-Per-Click by Google and Pay-Per-Impression by Facebook. The free "RelyCircle Business" app helps small-business owners gain new customers by requesting, tracking and incentivizing referrals from their existing customers.

Depth Public Relations highlights 16 years of client success with new website unveiled at Mortgage Bankers Association’s 2022 annual conference

ATLANTA, Ga., Oct. 24, 2022 (SEND2PRESS NEWSWIRE) -- Depth Public Relations (Depth), a leading provider of consultative B2B marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech) marked the 16th anniversary of its founding with the launch of a new website featuring testimonials from its treasured clients and industry partners during the Mortgage Bankers Association's Annual Convention & Expo 2022 in Nashville.
Letter Four Design-Build

L.A.-based Design-Build Firm LETTER FOUR Partners with CRISPx for Rebranding

LOS ANGELES, Calif. /California Newswire/ -- Design-Build firm LETTER FOUR has collaborated with brand innovation agency CRISPx to revamp their branding and deliver a marketing experience that's perfectly attuned to client needs. Timed in anticipation of LETTER FOUR's 12-year anniversary, this extensive project has included an overhaul of the firm's website, as well as content production geared toward informing clients about the Design-Build process and sharing the team's expertise.

MMI appoints Jordan Woodard as Director of Product Analytics

SALT LAKE CITY, Utah, Oct. 21, 2022 (SEND2PRESS NEWSWIRE) -- Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, announced it has hired Jordan Woodard as director of product analytics. In this role, Woodard is responsible for maintaining and expanding MMI's business intelligence platform, which provides clients with data intelligence in a user-friendly format.

Direct Mail Benchmark Report: 86% of marketers have increased or maintained direct mail use in the last twelve months

MINNEAPOLIS, Minn., Oct. 17, 2022 (SEND2PRESS NEWSWIRE) -- New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months. The research report is titled, "Direct Mail: Signed, Sealed, and Still Delivering Results."

DigitalSelf Announces Partnership with Elo, Attendance at Miami Auto Week and Art Basel

MIAMI, Fla., Oct. 12, 2022 (SEND2PRESS NEWSWIRE) -- DigitalSelf® is pleased to announce that it has partnered with Elo who will serve as DigitalSelf - Automotive's brand ambassador. DigitalSelf will be sponsoring L'Automobile at the Miami International Auto Show October 15-25 and hosting a venue at Art Basel at Supercar Rooms Miami in December.
San Francisco-based Engage By Cell

San Francisco-based Engage By Cell Announces Rebrand of its Divisions

SAN FRANCISCO, Calif. /California Newswire/ -- Today, Engage by Cell announces the rebranding of former divisions Guide by Cell, Give by Cell, and Train by Cell to create a cohesive and clear client experience. Engage by Cell has served as a catchall for the growing divisions under the "by Cell" umbrella for years and will now serve as the company's sole iteration.
Send2Press a dba of Neotrope - 40th anniversary 1983 to 2023

Neotrope and Send2Press Announce 40th Anniversary Celebration for Jan. 2023 – Four Decades Helping Amplify News for Authentic PR Campaigns

TEMECULA, Calif. /California Newswire/ -- Today, NEOTROPE®, a California-based PR and marketing firm, entertainment publisher, and parent company of Send2Press® Newswire, announces its upcoming 40th anniversary celebration, starting Jan. 2023. For this anniversary the company will be offering discounts on selected services, but will also include offerings from the company's many clients and agency partners, many of whom are in the PR, marketing and SEO service practice industries.

CEO Lee Duncan Marks 20 Years at Alliance Group

ATLANTA, Ga., Sept. 23, 2022 (SEND2PRESS NEWSWIRE) -- Alliance Group CEO Lee Duncan celebrated 20 years of service at the company on September 23rd. In his time at Alliance Group, the life insurance marketing organization has flourished, establishing themselves as a leading IMO for independent life insurance agents and agencies.
Keeping Local Dollars Local, Yiftee Inc

Keeping Local Dollars Local, Yiftee Inc. Surpasses 400 Community eGift Cards – Adds New In-Person Sales Capability

MENLO PARK, Calif. /California Newswire/ -- As of today, Yiftee, Inc. is offering another way to "Keep Local Dollars Local" with its new "Order Desk" capability. City offices, Chambers of Commerce, Main Streets, and Downtown Associations can now sell their custom-branded Community eGift Cards to walk-in buyers and at public events, in addition to online sales.

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