Tag: Advertising and Marketing
Optimal Blue Launches New Lead Generation Tool for Originators | National News
PLANO, Texas /California Newswire - National News/ -- Optimal Blue today announced a new product that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time. Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual effort loan officers currently spend evaluating refinance potential by automatically analyzing entire portfolios each month and putting recapture opportunities directly into originators' hands.
Craig Leabig of Informative Research Named HousingWire 2025 Marketing Leader | National News
GARDEN GROVE, Calif. /California Newswire - National News/ -- nformative Research, a premier technology provider delivering data-driven credit and verification solutions to the lending community, today announced that Senior Vice President of Marketing Craig Leabig has been named a 2025 HousingWire Marketing Leader. This year's award honors 55 professionals reshaping how mortgage and real estate companies engage prospects and accelerate growth. Leabig's strategic leadership has transformed Informative Research's marketing into an engine of innovation and measurable results.
HousingWire selects Depth EVP Lindsey Neal as 2025 Marketing Leader | National News
ATLANTA, Ga. /California Newswire - National News/ -- Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies serving the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, today announced that Executive Vice President Lindsey Neal has been named a recipient of HousingWire's 2025 Marketing Leaders Award.
Courtney Dodd of Floify named to HousingWire’s 2025 Marketing Leaders list for a second year in a row | National News
BOULDER, Colo. /California Newswire - National News/ -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that Courtney Dodd, head of marketing, has been named to HousingWire's prestigious Marketing Leaders list for 2025. She was also a 2024 Marketing Leaders recipient. The Marketing Leaders award honors the outstanding accomplishments of mortgage and real estate marketing executives who are the visionaries behind the strategies, campaigns and branding efforts that push the industry forward.
P1 Commerce LLC Launches as Data-First Performance Marketing Firm Led by eCommerce Experts in Los Angeles
LOS ANGELES, Calif. /California Newswire/ -- P1 Commerce LLC today announced its official launch as a data-first eCommerce marketing firm designed to optimize performance and efficiency at scale. Unlike traditional agencies focused primarily on their own growth, P1 Commerce is an expert-led firm uniquely positioned to be the best, not the biggest - delivering strategic, measurable outcomes for global brands.
US Farm Data Names Chris Sidles Director of Innovative Data Solutions | National News
OMAHA, Neb. /California Newswire - National News/ -- US Farm Data is pleased to announce the hiring of Chris Sidles as Director of Innovative Data Solutions, a newly created role designed to expand the company's strategic partnerships with enterprise-level agribusinesses and related sectors. In this role, Sidles will work directly with executive leadership teams - CEOs, CMOs, VPs of Marketing and Strategy.
Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct | National News
EDEN PRAIRIE, Minn. /California Newswire - National News/ -- SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022, this brand alignment marks the final integration step of SeQuel and Franklin Madison, bringing together decades of direct marketing experience and expertise.
Artificial Intelligence for Social Good Playbook – Now Available for Free Download | National News
CHARLOTTE, N.C. /California Newswire - National News/ -- Apparo, a nonprofit that helps other nonprofits do more to improve lives in our communities through the strategic use of technology, is now offering a free, detailed guide the use of Artificial Intelligence (AI). To quote the Playbook, "Leveraging AI technologies, nonprofits can optimize their operations, enhance their impact, and better fulfill their missions in the communities they serve."
Senneca Unveils Dynamic New Website Showcasing Industry Leadership | National News
CINCINNATI, Ohio /California Newswire - National News/ -- Senneca launches their new website, Senneca.com, showcasing innovation and leadership in the specialty door industry. As a family of industry-leading brands including Chase, Eliason, Door Engineering, Subzero Engineering and Thermoseal, Senneca delivers specialized solutions tailored to your unique needs.
SalesMind.ai Partners with UCLA Professor Dave Zes and Statistics Student Teams to Solve Lead Generation Data Challenges | National News
LOS ANGELES, Calif. /California Newswire - National News/ -- SalesMind.ai, a cutting-edge AI-powered sales automation platform, has announced a research collaboration with Dave Zes, Statistics & Data Science Lecturer at UCLA and two teams of statistics students from UCLA to tackle one of the biggest challenges in AI-driven lead generation: data accuracy and quality.
StarKnightMT Announces Title Sponsorship of UTV Offroad Adventures | National News
NEW YORK, N.Y. /California Newswire - National News/ -- StarKnightMT, a leading UTV accessories brand, proudly announces its title sponsorship of UTV Offroad Adventures to expand brand exposure and engage with the off-road community. This partnership reflects StarKnightMT's commitment to providing high-quality gear for adventure seekers. As the brand's slogan says: "Your trail, your gear."
Annual January Crisis Communications Magazine Published by O’Dwyer’s | National News
NEW YORK, N.Y. /California Newswire - National News/ -- The J.R. O'Dwyer Company, Inc. has published its January 2025 Crisis Communications Magazine featuring content designed to assist corporations and organizations manage their reputation, prevent communications crises and communicate effectively with the public and stakeholders.
Street Media Group Announces Landmark Digital Billboard Development on I-25 in Northern Colorado | National News
LOVELAND, Colo. /California Newswire - National News/ -- Street Media Group, a leading out-of-home advertising provider, has announced plans to develop a new state-of-the-art digital billboard along Interstate 25 in northern Colorado. The 14-foot x 48-foot double-faced digital display will be strategically positioned at exit 254 between Loveland and Johnstown, marking a significant expansion of the company's regional presence.
Elevating Excellence: The All-New Tenorshare Brand Website is Unveiled | National News
NEW YORK, N.Y. /California Newswire - National News/ -- Recently, the Tenorshare website has received a major upgrade that focuses on providing a better user experience. "The upgrade is all about making life easier for our users. Our website now features our newest innovative products to enable users to solve more challenging problems from their daily walk of life," says a Tenorshare spokesperson.
Congratulations to Tenorshare for Winning French Design Award | National News
NEW YORK, N.Y. /California Newswire - National News/ -- Tenorshare is proud to share that its brand visual system has won French Design Award, reflecting on its innovation and dedication to great user experiences. "The award reflects our team's effort to create functional and visually appealing products. As a highly adaptable smartphone solutions brand, Tenorshare has always aimed to provide a ground-breaking experience for users worldwide," says a Tenorshare spokesperson.
National News: RMA Hired by Town of Lake Park’s CRA for Professional Consulting Services
POMPANO BEACH, Fla. /California Newswire/ -- The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the Town of Lake Park's Community Redevelopment Agency (CRA) to create a Marketing, Communications, and Public Relations Plan, which will further the goals outlined in the CRAs recently updated Master Plan. RMA has assembled a seasoned team of professionals who will collaborate closely with the CRA to develop a comprehensive strategy.
National News: FormFree announces enhancements to customer acquisition marketplace, FormFree Exchange
California Newswire: -- FormFree®, a leader in financial technology since 2007, today announced several enhancements to its customer acquisition marketplace, FormFree Exchange (FFX). Topping the list of enhancements is the auto-matching capability, connecting borrowers and lenders in seconds.
PIC’s WooSOS Plugin Streamlines Ecommerce Through WooCommerce and SOS Inventory Integration | National News
PITTSBURGH, Pa., July 30, 2024 (SEND2PRESS NEWSWIRE) -- PIC proudly introduces WooSOS™, a powerful WordPress® Plugin that streamlines inventory management and order processing for businesses using WooCommerce® and SOS Inventory™. WooSOS simplifies online order fulfillment by pushing orders from WooCommerce - an ecommerce plugin - into SOS Inventory, an inventory management application.
Alliance Group’s Oscar Lievano Joins the Georgia First Generation Foundation to Empower First-Generation Students | National News
LAWRENCEVILLE, Ga., July 25, 2024 (SEND2PRESS NEWSWIRE) -- Alliance Group proudly announces that its esteemed Spanish Marketing Expert, Oscar Lievano, has been appointed as the Marketing and Development Committee Chair on the Board of Directors of the Georgia First Generation Foundation. This appointment underscores Alliance Group and Oscar's commitment to community engagement and educational empowerment, especially for first-generation students.
Alliance Group’s Carlos Vazquez Elected to The University of Georgia’s Latino Alumni Council | National News
ATLANTA, Ga., July 15, 2024 (SEND2PRESS NEWSWIRE) -- Alliance Group is proud to announce that Carlos Vazquez, its esteemed Marketing Coordinator, has been elected to the University of Georgia's Latino Alumni Council. Carlos will serve a two-year term, spanning July 2024 to July 2026. The University of Georgia Alumni Association extended their heartfelt congratulations to Carlos.
Direct Mail Benchmark Report 2024 reveals 61% of marketers have increased direct mail investments in the last year | National News
MINNEAPOLIS, Minn., July 9, 2024 (SEND2PRESS NEWSWIRE) -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.
Floify’s head of marketing Courtney Dodd named to HousingWire’s 2024 Marketing Leaders list | National News
BOULDER, Colo., June 3, 2024 (SEND2PRESS NEWSWIRE) -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry veteran Courtney Dodd, has been named to HousingWire's 2024 Marketing Leaders list. The award celebrates the industry's most creative and influential marketing minds who have demonstrated a track record of transforming brands, leading teams and driving business results.
Dark Matter Technologies VP of Marketing Wes Horbatuck honored as HousingWire Marketing Leader | National News
JACKSONVILLE, Fla., June 3, 2024 (SEND2PRESS NEWSWIRE) -- Dark Matter Technologies (Dark Matter), an innovative leader in mortgage technology backed by time-tested loan origination software and leadership, today announced that its vice president of marketing, Wes Horbatuck, has been honored by HousingWire as one of its 2024 Marketing Leaders.
Depth promotes Johnna Szegda to vice president role | National News
ATLANTA, Ga., May 30, 2024 (SEND2PRESS NEWSWIRE) -- Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotion of Johnna Szegda to vice president.
RMA Hired by Downtown Kissimmee CRA for Branding & Marketing Strategy | National News
POMPANO BEACH, Fla., May 30, 2024 (SEND2PRESS NEWSWIRE) -- The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the Downtown Kissimmee CRA (DKCRA) to create a Branding and Marketing Strategy for the district, which also includes the Historic Downtown Kissimmee area. RMA boasts a proven track record of success, having revitalized numerous cities and CRA districts across Florida.
Courtney Dodd, Floify’s head of marketing, named a PROGRESS in Lending Sales, Marketing and PR Trailblazer | National News
BOULDER, Colo., May 10, 2024 (SEND2PRESS NEWSWIRE) -- Floify, the mortgage industry's leading point-of-sale (POS) solution, today announced that its Head of Marketing, industry-veteran Courtney Dodd, has been named a 2024 Sales, Marketing and PR Trailblazer award honoree by PROGRESS in Lending. Now in its fifth year, the award recognizes the top sales, marketing and public relations executives making the biggest impact on the mortgage industry today.
New Insurance Lead Generation Company Increases Online Visibility for Niche Insurance Agencies and Carriers | National News
SCOTCH PLAINS, N.J., May 7, 2024 (SEND2PRESS NEWSWIRE) -- Insurerants (Insurerants.com) combines the expertise of two industry veterans, JT Images and PL Communications, known for web design, SEO services, and content optimization tailored for insurance lead generation. With over two decades of joint experience, the partnership provides insurance professionals with the tools and strategies needed to increase sales in niche markets.
Carlos Vazquez Enters New Role as Marketing Coordinator at Alliance Group | National News
ATLANTA, Ga., April 17, 2024 (SEND2PRESS NEWSWIRE) -- Alliance Group, a leading IMO in the life insurance and annuity sectors, is pleased to announce Carlos Vazquez's transition to a full-time role as Marketing Coordinator within the company's esteemed marketing team. After an impactful 15 months serving as a Special Assistant to the CEO, Vazquez will now lend his talents to the coordination, prioritization, and execution of daily tasks for the marketing team, further enhancing the support and resources available to Alliance Group's independent agents, agencies, and partners.
Chrissy Disco Promoted to Alliance Group VP of Agent Experience | National News
ATLANTA, Ga., April 17, 2024 (SEND2PRESS NEWSWIRE) -- Alliance Group, a leading national IMO in the life insurance industry, recently announced the promotion of Chrissy Disco to Vice President of Agent Experience. Having dedicated nine years to the company, Disco has been a cornerstone in establishing a cohesive style and brand identity for Alliance Group in her previous role as Creative Director. Her significant contributions have been pivotal in crafting the exceptional agent experience that has become synonymous with the Alliance Group name.
Mortgage Industry Veteran Sara Holtz Joins Optimal Blue as Chief Marketing Officer | National News
PLANO, Texas, March 15, 2024 (SEND2PRESS NEWSWIRE) -- Optimal Blue announced today that it has appointed Sara Holtz as chief marketing officer. As a seasoned marketing and communications leader, Holtz brings more than 20 years of career experience, including a decade of driving change in the mortgage industry. As chief marketing officer, Holtz will drive unified marketing and communications strategies to advance Optimal Blue's business priorities and further extend the company's influence.
Sports Parenting Email Newsletter Surpasses 3.5M Subscribers, Now the most read Newsletter in Youth Sports | National News
PLANO, Texas, Feb. 28, 2024 (SEND2PRESS NEWSWIRE) -- Six months ago iSport360 partnered with Stack Sports to launch a free weekly newsletter which has now become the largest sports parenting newsletter in youth sports today. With 3.5 million sports parent readers, many of whom are also coaches and sports organizers, the newsletter focuses on helping families play more and worry less. The curated newsletter includes stories about understanding the sports parent psyche, helping coaches and parents work together, nurturing empowered young athletes, nutrition and hydration for a healthy athlete, supporting players' physical and mental health, and so much more.
Beach Automotive Acquiring Jud Kuhn Chevrolet Dealership | National News
RALEIGH, N.C., Feb. 1, 2024 (SEND2PRESS NEWSWIRE) -- In a buy-sell by the dealer group, Beach Automotive has purchased the dealership formally known as Jud Kuhn Chevrolet. The dealership was renamed to Beach Chevrolet on finalizing the purchase, January 24, 2024. The dealership, same as the dealer group, will be digitally represented by Sokal, an automotive advertising agency based in North Carolina.
Depth 2023 growth drives key hires in strategic marketing and content development as residential mortgage and real estate industries poise for...
ATLANTA, Ga., Dec. 19, 2023 (SEND2PRESS NEWSWIRE) -- Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies in the residential mortgage finance, financial technology (fintech), real estate technology (REtech) and related regulatory technology (regtech) industries, will close 2023 with a significantly larger internal team and client roster in anticipation of continued rebound for mortgage and real estate volume.
Black-Owned Consulting Firm Thinkzilla Celebrates 11 Years of Advancing Racial Equity and Economic Opportunity | National News
PHOENIX, Ariz., Dec. 6, 2023 (SEND2PRESS NEWSWIRE) -- For the past 11 years, CEO Dr. Velma Trayham and her team at Thinkzilla Consulting have been addressing inequality by building and managing programs with the support of public and private partnerships, advancing economic opportunities across diverse and underserved U.S. communities. In addition to the many holidays this month, Dr. Trayham and Thinkzilla, one of the fastest-growing consulting firms in the country, have a lot to celebrate.
Transforming Content Marketing: Meet Yaa Boakye and Lauren Wallett, the Visionaries Behind Creatrix Prescriptive AI | National News
NEW YORK CITY, N.Y., Dec. 1, 2023 (SEND2PRESS NEWSWIRE) -- Creatrix SaaS announces the world's first custom-built prescriptive AI: a visionary collaboration between Lauren Wallett and Yaa Boakye. Creatrix is a revolutionary Prescriptive AI platform that is set to transform creative content marketing.
Floify taps Courtney Dodd as head of marketing to reinvigorate brand presence | National News
BOULDER, Colo., Nov. 27, 2023 (SEND2PRESS NEWSWIRE) -- Floify, the mortgage industry's leading point-of-sale solution, today announced that Courtney Dodd has joined its team as head of marketing. With 12 years of experience in the mortgage sector, Dodd is set to spearhead Floify's marketing initiatives and reinforce its position as an innovator in the field.
Neotrope expands AI image service for its online press release distribution solutions
TEMECULA, Calif. /California Newswire/ -- Today, Neotrope®, a 40+ year old tech and marketing firm, and Send2Press® Newswire, a 24 year old online newswire service, announce updated use of AI tools for client image optimization, such as upscaling and generative fill to make news images better for social and syndication.
Send2Press and NEOTROPE caution marketing and PR firms to stop spooking clients with online ghost posts
TEMECULA, Calif. /California Newswire/ -- Today, Neotrope, a 40+ year old marketing firm based in California, and Send2Press Newswire, a 24 year old online newswire service, caution PR and marketing pros about the fallacy of using questionable newswire services to place client news announcements on invisible, pointless news platforms, to scare up false and misleading ROI.
AguaSeal Launches New Website and Logo | National News
CHARLESTON, S.C., Oct. 23, 2023 (SEND2PRESS NEWSWIRE) -- AguaSeal, known for its popular MonoSeal Roofing System, a sustainable, fully adhered, fabric-reinforced fluid-applied roofing system that is designed to last the life of your facility, announces this week that they have launched a new website, as well as update their logo.
RMA Expands Services to Support CRA Leaders on Compliance Issues | National News
POMPANO BEACH, Fla., Oct. 16, 2023 (SEND2PRESS NEWSWIRE) -- The award-winning economic development firm, Redevelopment Management Associates (RMA) is proud to announce an expansion of services supporting Community Redevelopment Agencies (CRAs) in the often gray area of statutory compliance. Due to the frequently misunderstood requirements of the CRA statute before, and the more restrictive change to the statute after 2019, once standard activities and expenditures within CRAs may now violate statutory restrictions on spending.
Jenny Moss joins fintech FormFree as director of marketing | National News
ATHENS, Ga., Oct. 16, 2023 (SEND2PRESS NEWSWIRE) -- FormFree® today announced the appointment of Jenny Moss as its new director of marketing. The timing of the move comes just as the company is launching its Passport® portable financial ID on October 20 and the FormFree Exchange (FFX), an online marketplace where lenders compete for the business of Passport users, later this year.
Depth promotes Lindsey Neal and Leslie Colley to executive vice president roles | National News
ATLANTA, Ga., Oct. 12, 2023 (SEND2PRESS NEWSWIRE) -- Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies within the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, announced the promotions of Lindsey Neal and Leslie Colley to executive vice president.
Sports marketing guru turns mystery writer for old guys | National News
PORTLAND, Ore., Oct. 10, 2023 (SEND2PRESS NEWSWIRE) -- Marketing guru, Jon Spoelstra, has always had a penchant for pushing the outrageous. He wrote "Marketing Outrageously," a Wall Street Journal bestseller, and now he's at it again. This time he's written a series of mystery novels for what he calls "old guys" in the "Old Guys Murder Mystery Series." This fifth novel in the series, "Who is Killing all the Old (and mostly lovable) Mystery Writers?" (ASIN: B0C5S1ZP9M) is scheduled to publish on November 7, 2023.
Sokal, an automotive digital agency, announced today that it has been selected as a certified website provider for the Kia Digital...
RALEIGH, N.C., Sept. 11, 2023 (SEND2PRESS NEWSWIRE) -- The Kia Digital Website Program gives Kia Retailers greater choices and more flexibility in finding certified providers. As a member of the Kia Digital Website Program, Sokal will be able to provide websites and a variety of advertising options for Kia dealers, such as paid search, programmatic display, social media marketing, email marketing and SEO.
Direct Mail Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year | National...
MINNEAPOLIS, Minn., Aug. 29, 2023 (SEND2PRESS NEWSWIRE) -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.
HitPaw Launches Its Online QR Code Art Generator: A Creative QR Code Generator
NEW YORK, N.Y., July 20, 2023 (SEND2PRESS NEWSWIRE) -- HitPaw, a famous software developer focuses on photo and video solutions, is about to announce the Online QR Code Art Generator. With its help, you can experience the beauty of QR code and create the unique one of your own.
A New Powerful Multimedia Tool Expands Content Creators’ Fan Followers and Enriches Community Interactions
MIDDLETOWN, N.Y., July 20, 2023 (SEND2PRESS NEWSWIRE) -- Gan Jing World announced release of Multimedia Format Hashtag Aggregation, a powerful feature that tags together content across multiple media types: videos, shorts, live streams, articles, blogs, photos, and soon podcasts.
Dovinto Announces Entrance to the U.S. Market, the Completion of its Series A Round and Partnership with Digitl Mediums and Nicole...
BAJA CALIFORNIA, Mexico, July 14, 2023 (SEND2PRESS NEWSWIRE) -- Dovinto Vinicola Destino is pleased to announce that its award-wining wines are entering the United States market which was facilitated by the successful completion of the first of its institutional fundraising efforts. With its rich heritage and dedication to producing exceptional wines, Dovinto aims to captivate wine enthusiasts across America with the unique flavors and characteristics of its uniquely-created premium Mexican wines.
4DDiG Unveils a New Look with Website Redesign for Enhanced User Experience
NEW YORK, N.Y., July 13, 2023 (SEND2PRESS NEWSWIRE) -- 4DDiG, a leading software solutions provider (a unit of Tenorshare), is excited to announce the launch of its redesigned website and reaffirm their brand concept: "Dig Your Computer = Dig Your Diamond." These initiatives reflect 4DDiG's commitment to delivering exceptional user experience and a constant pursuit of innovation. [VIDEO]
Depth welcomes Berry College communications major Jasmynn Innis for summer internship
ATLANTA, Ga., June 28, 2023 (SEND2PRESS NEWSWIRE) -- Depth, the leading provider of consultative B2B marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech), welcomes Berry College communications major Jasmynn Innis as its 2023 summer intern.
