QUINCY, Mass. — PowerFlite Communications, an advertising, design, and branding firm headquartered in Quincy, Massachusetts, has been hired by the NevaSlip(TM) brand to promote that company’s recent nationwide expansion.
“The architects and building owners who have used NevaSlip know the insurance and liability benefits it delivers in relation to their tile, stone, and concrete floors,” says PowerFlite Principal and Creative Director Greg Robertson. “But the design and building trade is a hands-on business, so having the locations to serve all 50 states now is great for NevaSlip, and its clients. They want to get the word out, of course, and we’re just glad they chose us to do it.”
PowerFlite’s plan for NevaSlip includes a strategic mix of trade advertising, direct mail, and public relations, accented by a bold new brand identity package that includes their new “We’ve got you covered” positioning line. Robertson says the NevaSlip website (www.nevaslip.com) pre-dates PowerFlite’s involvement, but is also likely to be updated as the campaign progresses. Marketing budgets are not yet finalized, but are believed to be under $1 million for the first year.
Based in Lynn, Massachusetts, NevaSlip is an advanced anti-slip floor service that helps architects and building owners reduce insurance and legal costs by giving marble, terrazzo, tile, granite, and concrete floors a Static Coefficient of Friction (SCOF) that meets federal ADA standards. Guaranteed for 8 years, NevaSlip uses an environmentally-safe, “green” formula that is also invisible to the eye.
Robertson describes PowerFlite Communications as a small group of highly-experienced advertising and marketing people giving clients strategically-smart, concept-based creative work to instigate real world reactions. Maybe the firm’s motivational call-to-arms says it best, and simplest, in prodding clients and prospects to “Fly Higher.”
In addition to NevaSlip, PowerFlite’s other recent work includes print, outdoor, TV, and brand identity projects for Quincy Medical Center, the Metropolitan New York Library Council, Maxima Mortgage, SHARED, Inc., Emerson Hospital, and Twinkle Designs.
For more information, visit http://www.powerflitebrand.com
