ST. CLAIR SHORES, Mich., July 7, 2011 (SEND2PRESS NEWSWIRE) — Prestige Imports, LLC is excited to announce the upcoming launch of Penthouse branded libido and sexual wellness shots: Per4mance Shots by Penthouse for men and Pleasure Shots by Penthouse for women. The launch is a result of Prestige Imports’ licensing deal with General Media Communications, Inc., the publisher of Penthouse Magazine.
“Prestige Imports is excited to be utilizing the Penthouse brand in connection with these new and innovative libido shots,” says Tom Cleaver, Director of Marketing for Prestige Imports, LLC. “Recent IRI data shows an impressive increase in retail sales in the new sexual enhancement segment by 57.7 percent over the last 52 weeks in North America, to roughly a $20 billion category. With our expertise in the food and beverage industry and the reputation and global reach of the Penthouse brand, we believe this is a winning combination for these sexual wellness products.”
Amanda Byrd, Director of Licensing for the Penthouse brand, says, “Penthouse is a brand synonymous with sexual well-being and this product is an ideal branding opportunity for us. We are very excited for the upcoming launch!”
The Penthouse libido shots are scheduled to be available nation-wide beginning in July 2011. For more information on Per4mance Shots by Penthouse and Pleasure Shots by Penthouse, or to locate a retailer, please visit www.PenthouseShots.com (no nudity).
About Prestige Imports, LLC:
Prestige Imports, LLC is an international Alcohol, Tobacco and Firearms (ATF) importer, exporter and brand owner. All of the brands owned, imported, or distributed by Prestige Imports LLC are exclusive, unique and high margin spirits marketed with integrity and passion for responsibility and worldwide appeal. Prestige Imports LLC was built on offering the highest quality products with competitively high margin percentages. The mission of our company is to continue building our national network of distributors to sell, market, support and promote our highly desired products. The national network’s portfolio includes premium spirits, beers, and other alcoholic beverages.
Penthouse is a globally recognized premier adult entertainment and lifestyle brand of General Media Communications, Inc., a subsidiary of FriendFinder Networks Inc. (www . FFN . com); a leading Internet-based social networking company operating several of the most heavily visited social networking websites in the world, particularly with respect to its adult-oriented websites. In addition, the FriendFinder Networks family of companies produces and distributes original pictorial and video content, licenses its Penthouse brand to a variety of consumer companies and entertainment venues, and publishes branded men’s lifestyle magazines.