BETA Records Invites Unsigned Artists to Dance, Party, and Interact with Music Industry Executives at the Famed Key Club in West Hollywood on the Evening of May 1, 2007

LOS ANGELES, Calif. — If you are an unsigned music artist, BETA Records ( invites you to a special event May 1st at the Sunset Strip Key Club as part of MUSEXPO 2007, the annual gathering of the world’s leading music executives, producers, managers, and new media content experts.

BETA Records founders Chris Honetschlaeger and Georg van Handel invite all unsigned artists to visit the BETA Web site and join using promo code #90500. Party invitations will be issued on a first-come, first-served basis. Artists can also attend MUSEXPO 2007 ( and can qualify to win a $2,500 BETA Records gift certificate from the Guitar Center on Sunset Blvd. Several BETA artists will showcase their talent during the event.

“At BETA Records, we’re bringing modern distribution and interactive tools to every indie artist across the music community,” Honetschlaeger states. Artists joining BETA Records receive ongoing opportunities to have their work exposed to decision-makers in the fields of music, motion pictures, television, radio, and live venues.

The May 1st BETA Records event begins at 6 p.m. with networking among label executives, talent managers and artists. Artists scheduled to perform include Finland’s Rubik, Canada’s Losing Focus; UK’s Four Day Hombre, and China’s The Honeys. The Key Club is located at 9039 Sunset Blvd. West Hollywood, CA, 90069.

“MUSEXPO consistently brings together the leading executives of the recording, touring, broadcasting and Internet industries, and BETA Records is pleased to be one of the event sponsors,” van Handel states.

About BETA Records:
BETA Records actively finds, produces, and showcases unsigned artists and distributes content to fans via digital channels. BETA offers each artist a dedicated online page with songs, photos, bio, blogging mobile and e-mailing capabilities, the opportunity to have fans stream and/or download music, and promote their music via ringtones. BETA Records blends virtual and brick-and-mortar approaches with 21st century technology.

[tags]MUSEXPO 2007, Key Club, BETA Records, Hollywood record executives[/tags]