HOUSTON, Texas, May 17, 2012 (SEND2PRESS NEWSWIRE) — Whiteflash Inc., specialists in Ideal Diamonds and Fine Bridal Jewelry, announced today that it has been selected the 2012 Pinnacle Award Winner by the Better Business Bureau (BBB) for the retail jewelry category in Houston, Texas. This award recognizes Whiteflash as the top retail jeweler in the fourth largest city in America.

Businesses were judged by a panel of experts on many different measures of excellence including best practices in providing clear and complete information about their products and services, assurance policies, innovation in adding value to the marketplace, and above all customer satisfaction.

Bryan Boyne, Vice President of Whiteflash who spearheaded the effort on the part of the company, had this to say about the honor: “Being in the diamond engagement ring business the saying that comes to mind is ‘always the bridesmaid, never the bride.’ We have taken home the Winner of Distinction award for many years, but this is the first time we have been awarded the big prize- the Pinnacle. It is humbling to have been recognized for top honors amongst so many fine jewelers in our great city.”

Whiteflash Chief Operation Officer, Eliezer Eber, was enthusiastic in his comments about the award: “We are especially proud of this honor and feel it is a validation of our commitment to the pursuit of excellence and our dedication to constant improvement. Initiatives like our certification for ISO 9000 and our investment in employee education, which has resulted in numerous team members achieving AJP certification through GIA, have really put us in position to lead our industry.”

CEO Debra Wexler offered this view about the accomplishment: “I am thrilled for our entire team that we have been honored by the BBB with the Pinnacle Award. It takes a total team effort to execute on our mission to deliver a brilliant experience to each and every one of our outstanding customers. It is so satisfying to know that our staff can see all their efforts and dedication pay off in recognition of this magnitude.”

Whiteflash wishes to thank the friendly staff at the Houston BBB for helping making our business community a vibrant one. We also wish to congratulate all 2012 BBB Winners of Distinction. We know that winning that award is a testament to the value that they each add, and that healthy competition is great for the consumer as well as for the further development of the businesses themselves.

About Whiteflash:
Whiteflash is a full scale manufacturing jeweler specializing in Ideal Diamonds, Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE® Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning website, described by Kiplinger’s Magazine as the “Lord of the Online Rings” enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management.

For more information, log onto or call toll free 877-612-6770.

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