Tag: brandingfool News

SANTA MONICA, Calif., /California Newswire/ -- Loren Weisman, a music industry consultant, and self-proclaimed 'branding fool,' is the author of 'The Artist's Guide to Success in the Music Business' (ISBN: 978-1608325788). On June 28, he begins the 'Proof of Concept Tour,' a two-month, 40-city book and speaking tour. It will take place from 12 to 4 p.m. at The Third Street Promenade Barnes and Noble in Santa Monica, Calif. Special guests include multi Grammy(R) Award Winning Producer/Engineer, Val Garay.