LANCASTER, Pa., July 8, 2011 (SEND2PRESS NEWSWIRE) — In White is proud to announce the opening of its new couture bridal gown salon at 661 Harrisburg Avenue in Lancaster’s College Row Shoppes. An open house is scheduled July 15 and 16 between 10 a.m. and 7 p.m. to allow brides-to-be to see the new gown collection.

The expansion into couture is a natural step for In White, which has had an enthusiastic response to its contemporary gown collection since opening its Lancaster boutique early in 2010.

“We wanted to offer area brides something very special that’s hard to find outside of New York City,” says Shari Kendall, owner of In White. “The beauty of each couture gown is truly breathtaking.”

Couture gowns are known for their unsurpassed design, fine fabrics, and exquisite detailing.

In White’s couture salon will offer fine gowns created by international designers Birnbaum & Bullock, Lusan Mandongus, Sassi Holford, and Lea-Ann Belter in a variety of fully customizable styles starting at $2,500. Since the gowns are made to fit each bride, there normally are no additional fees for alterations.

The new salon is located a few storefronts from In White’s existing location in Lancaster’s Shoppes at College Row. It offers private appointments only, except for “Walk In Wednesdays,” which let prospective customers see and feel the gowns and discuss options before deciding to make an appointment to try them on.

About In White, LLC:

Voted “Lancaster’s Favorite Bridal Shop” in its first year of operation, In White opened its boutique in 2010 with attention to providing outstanding quality, selection, and service to its central Pennsylvania clientele. In White offers designer gowns for weddings and other social occasions.

For more information, visit or call 717-392-2018.

News Source: In White, LLC

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