cbbb-badge-horzLOS ANGELES, Calif. /California Newswire/ — According to a press release issued today, the “BBB of the Southland,” the Better Business Bureau that served the greater Los Angeles marketplace, has been expelled from the national organization, has lost its right to use the BBB name and logo, and was cut off from services provided by the Council of Better Business Bureaus (CBBB), the umbrella organization.

Ironically, this implies the former BBB of the Southland has a “bad rating with the BBB.”

“For 100 years, the Better Business Bureau has been the leader in advancing marketplace trust between businesses and consumers through industry self-regulation,” said Carrie A. Hurt, President and CEO of CBBB. “We hold businesses to high standards for honesty, transparency, fairness and integrity, and we hold ourselves to those same standards. Over a period of more than two years, BBB of the Southland failed to resolve concerns about compliance with several standards required of BBBs, including standards relating to accreditation, reporting on businesses, and handling complaints.”

Hurt first shared the news in an interview yesterday with ABC’s Brian Ross, whose “20/20” investigation more than two years ago found that BBB of the Southland was accrediting companies without checking their credentials to be sure they were eligible. In a “sting” type operation, a blogger working with ABC filled out an application for the terrorist organization Hamas, which briefly appeared on the local website as a BBB Accredited Business with an A+ rating. Hurt told Ross that his original story was “painful,” but that it helped the organization realize that the local group, even though it was the largest in the BBB network, had to change or be expelled. “When you are a standards-based organization, there is no such thing as ‘too big to fail,’” Hurt told Ross.

“BBB is not abandoning the L.A. market,” Hurt said emphatically. “We have been preparing for this possibility for months, and the entire BBB system is dedicated to building a strong, standards-based Better Business Bureau in the Los Angeles market. We have established a ‘virtual BBB’ with experienced staff from across the country to serve businesses in Los Angeles and to serve consumers from anywhere who do business with Los Angeles area companies. That’s our short-term plan. In the long-term, we will build a strong, standards-based BBB that consumers can depend upon and that businesses large and small can participate in with pride.”

“We have a new website at that allows consumers to file complaints and businesses to register with BBB,” Hurt noted. “The website will be updated frequently as new information is available. We will also publish an e-newsletter for those who want to be updated on a regular basis. We appreciate the patience of businesses and consumers while we rebuild.”

Hurt emphasized that current Accredited Businesses in Los Angeles can maintain their accreditation and continue to use the BBB seal during the transition. They will be asked to recommit to BBB’s “Code of Business Practices” and agree to resolve complaints in a timely manner. Consumers can access a “Directory of BBB Accredited Businesses in the Greater Los Angeles Market” online, as well. BBB Accredited Businesses will be receiving a letter inviting them to continue their affiliation with BBB.

BBBs must meet nine BBB Performance and Accountability Standards, including 67 specific requirements relating to organizational elements such as financial, governance and technology, as well as BBB-specific elements such as accreditation of businesses. The BBB Operating Committee (BOC), made up of experienced BBB CEOs, is charged with overseeing operations of the 113 BBBs across the U.S. and Canada, and is responsible for setting and enforcing standards so that BBBs are reviewed and held accountable by their peers.

The specific concerns about BBB of the Southland are part of a confidential, internal review. After an exhaustive and fair governance process, including two in-person hearings, the BOC voted to expel BBB of the Southland for recurrent noncompliance with BBB standards. After BBB of the Southland exercised its right to appeal to the CBBB board of directors, the board voted to uphold the BOC’s decision, which is final. The former BBB of the Southland is required to stop using the BBB name and logo, effective immediately.

Los Angeles area businesses that are currently BBB Accredited can continue to use the BBB seal during the transition. More information is available at, and additional information will be available in the coming days and weeks. Anyone interested can sign up for an e-newsletter that will provide periodic updates.

For 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2012, consumers turned to BBB more than 124 million times for Business Reviews on more than 4.5 million companies and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for 113 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation.

EDITORIAL DISCLOSURE: Neotrope®, the publisher of CaliforniaNewswire® has been a member of the local L.A. BBB organization for more than a decade, and has received no information today from the former organization which we have faithfully paid annual dues to – including this year in excess of $400 for the 2013 calendar year, without current recourse. Today our BBB accredited page is offline without any warning until 5pm PDT today at close of business (Tuesday). This article is based on a press release issued by the BBB found here:–40711 .

UPDATE March 13, 2013:

Today we received the following letter from the “Business Consumer Alliance” related to the change of Better Business Bureau of the Southland, Inc. to Business Consumer Alliance, Inc.

EMAIL TO MEMBERS 12:45 pm PDT March 13:

Dear Member,

This was supposed to be an exciting week. I woke up anticipating the launch of Business Consumer Alliance, which is an enormous step forward for our member businesses that have been held back by the BBB’s antiquated, restrictive way of doing business. I was excited to tell you about the new services we can offer to you for the very first time. Instead, we were greeted by erroneous headlines and distortions of fact. I am sorry the BBB has put you in this position.

Last month, the membership voted to change our name from Better Business Bureau of the Southland, Inc. to Business Consumer Alliance, Inc. I hoped to begin by telling you about the exciting products and services we’ve developed, but instead I must begin by refuting the story being peddled by the BBB. We were not expelled for employing a pay-for-play scheme. In fact, at no point in our ongoing discussions with the BBB did that allegation come up! It’s insulting to all of you for the BBB to imply that your accreditation is somehow based on anything other than the merits of your business.

The genesis of our conflict is that we continually attempted to innovate on your behalf with new services such as our highly successful TrustLink system, and frankly we butted heads with the organization’s policy-minded leaders. Period. We deem it essential that we keep up with changing market conditions, and the BBB wanted us to adhere to old policies and not rock the boat. Finally, we decided the only way to provide you with a better future was to resign and change our name, which we did on Friday.

Going forward, you will continue to receive all the benefits you’ve enjoyed in the past. We have invested a large amount of time, money and resources to identify and create new products that will keep pace with your business needs. Some of the new services available to you as a member of the Business Consumer Alliance include:

· Updated and sophisticated business rating system using AAA through F.
· Enhanced portal for consumer resources and education, including a blog identifying known scams.
· Online Virtual Business Storefront enabling business to showcase their products and services and tout customer reviews.
· Improved process for mediating consumer complaints and a fair method for businesses to respond to criticisms and complaints.
· Online referral service and lead generation tools.
· Search engine-optimized content for maximum exposure to potential customers.

I understand that you may have questions, and we are here to answer each and every one of them. Please take a moment to look at your Business Review and your Storefront by clicking on Search for your business and check out the new, more attractive and user friendly reports. Please call (909) 835-6096 and we’ll assist you in adding photos and other important content to your Virtual Storefront. We’ll also answer any questions you may have.

Thank you for your continued support.
Kiry Peng