KIRKLAND, Wash. — Now there’s a week, November 4-10, devoted to thinking about an issue many Americans put out of mind: the possibility of needing long term care someday. “Nobody likes the idea of being incapacitated for an extended period,” says Cameron Truesdell, CEO of LTC Financial Partners, the nation’s most experienced long term care insurance brokerage, “but it’s smart to plan ahead. If you do, you can protect your assets, take steps to keep healthy as long as possible, and rest assured you’ll be taken care of no matter what.”

Long Term Care Awareness Week, endorsed by federal and state officials, “will give us all a chance to focus on this important issue,” says Truesdell. “But awareness doesn’t have to fade after November 10. We’re offering an army of experts to dispense facts in the weeks ahead.” The facts will be available online, in print, and in person in all states.

The awareness follow-up, to be available year-round, will consist of free text and visual information presented on multiple websites serving all localities. There will also be a free guidebook for consumers; a free quarterly newsletter; free materials for small, medium, and large businesses; and free talks before local groups. “We have nearly 400 of the nation’s top specialists in this field,” says Truesdell, “and they’ll all be available to dispense these free services.”

The services may be requested at Individuals may also, at the same time, view videos on long term care, and request competitive LTC insurance quotes from 6 leading carriers.

Long Term Care Awareness Week was made official earlier this year by the U.S. House of Representatives (HR133). “We owe a debt of gratitude to Jesse Slome for coming up with the idea and promoting it to Congress,” says Truesdell. Slome heads the American Association for Long-Term Care Insurance.