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ATLANTA, Ga. — Jimmy Jazz, a leading urban apparel and footwear retailer, announced today the opening of its latest retail site, located in the Southlake Mall, in the city of Morrow, Georgia. The new store opening is now the third Jimmy Jazz location in metro Atlanta. “We are very excited to open our third store in the Atlanta market in Southlake Mall. The city of Atlanta has given Jimmy Jazz a warm welcome and we look forward to future growth in the area,” stated Martin Badour, VP of Stores for Jimmy Jazz. Other Jimmy Jazz locations in Georgia include Greenbriar Mall, in Atlanta and South Dekalb Mall, in Decatur.

As part of a larger growth strategy, Jimmy Jazz will continue to open several retail stores in the eastern United States before the end of 2008. Expected locations for the remainder of the year include: Pennsylvania, North Carolina, and South Carolina.

“The company is also building its first e-commerce site for online shopping, with an anticipated launch date in spring 2009,” commented David Wachter, VP of eCommerce for the chain.

The Jimmy Jazz location in the Southlake Mall will be open for business on Friday, September 26th. For more information on this location, please contact (770) 961-1168.

About Jimmy Jazz

Based in Brooklyn, New York, Jimmy Jazz stores are well known throughout the eastern United States for over 20 years. They offer uniquely inspired original streetwear, accessories and shoes with high energy and style.

Stores feature premier lifestyle brands including Ed Hardy, Laguna Beach, Timberland, Monarchy, Adidas Originals, Creative Recreation and DC Shoes, to name a few. They receive merchandise daily from vendors who are creating the hottest styles and colors, providing and ever-changing showcase of the newest fashion available for men, women, and kids.

For more information and further details, please visit the Jimmy Jazz website at http://www.JimmyJazz.com.