Doug Berg to Discuss Recent Successes for Fortune 100 Company Using Jobs2Web to Optimize Direct Online Recruiting Strategies

MINNEAPOLIS, Minn. — At this week’s annual meeting of the DirectEmployers Association in Las Vegas, Doug Berg, Chief Gigster of HotGigs, Inc. ( will present a case study reviewing the results achieved by a Fortune 100 pharmaceutical company that implemented HotGigs’ Jobs2Web career site optimization solution. The presentation will detail how the client company was able to drive hundreds of qualified candidates directly from major search engines, such as Google and Yahoo, into the company’s career Website which resulted in key hires.

“I’m excited to share the results Jobs2Web has achieved for this major corporation and our many clients who are trying to tap into this hard-to-reach candidate audience and reduce their recruiting costs and dependency on the expensive job boards,” said Berg. “Most companies don’t realize that millions of candidates each month start their job search on the major search engines versus job boards, but their corporate career sites aren’t optimized to capture this valuable traffic — which is where Jobs2Web can help.”

“DirectEmployers members want to learn how to make the most of their online recruiting strategies,” said DirectEmployer Association vice president of business development Chad Sowash. “We’re excited to have HotGigs present its Jobs2Web case study at our upcoming event as their presentation represents what Direct Employers is all about — helping companies build direct recruiting strategies that leverage the Internet to its fullest potential in acquiring talent.”

About DirectEmployers’ Annual Meeting
DirectEmployers Association’s Annual Meetings bring together the most progressive recruiting leaders, focused on using their collective knowledge to recruit dynamically with the most cutting edge and cost effective methods in the industry. This meeting features innovative recruitment presentations, best practices, and industry benchmarks, coupled with new and refreshing ways to recruit. Organizations sponsoring the annual meeting include Jobs2Web, Arbita, and TalentHook. Presentations will be given by Jobs2Web, HRworks, HRSEO, Arbita, Multi-cultural Women’s Council and JobMachine.

About HotGigs Inc.
HotGigs Inc. helps companies source both contract and full-time talent and optimize the procurement, onboarding and management of contingent workers. HotGigs solutions include our national Staffing Exchange, career website optimization, contract sourcing and management services, and on-demand workforce management software. Headquartered in Minneapolis, the company was founded in 2003. More information:

Valerie G, editor at CANW
Valerie G has been an editor with California Newswire for several years, is a gifted theremin player, can quote copious lines from 'Red Dwarf' and also knows where her towel is. Oddly, she does not drive, nor does she take the bus. She identifies as both human and democrat.