TORONTO, Ontario, Oct. 23, 2012 (SEND2PRESS NEWSWIRE) — Equation Technologies ( will be exhibiting with Avectra at the Canadian Society of Association Executives (CSAE) National Conference and Showcase November 1-3, 2012 in Ottawa, Ontario. Avectra and Equation Technologies will be at Booth 178 (Canada Halls 2 and 3 in the Ottawa Convention Centre). CSAE is Canada’s only national organization with a primary focus on serving the needs of association professionals and business members who provide vital products and services to support the sector.

For nearly two decades, Avectra, a developer of web-based Social Constituent Relationship Management (CRM) solutions, has enabled associations to focus on the objectives and relationships that drive their success and nurture increased commitments in building and managing meaningful relationships with their members. Equation Technologies is the only authorized Avectra solution provider in Canada.

“At Avectra, we recognize many organizations are increasingly challenged with building mutually rewarding relationships with their members,” said Patrick Dorsey, Avectra vice president of marketing. “At the CSAE National Conference, we look forward to demonstrating how Avectra Social CRM identifies, nurtures and drives the relevant engagements necessary to maintain long-lasting relationships between organizations and their members and drive bottom-line results.”

“Equation Technologies is looking forward to the CSAE National Conference,” said Equation Vice President Annette Balgord. “It’s an opportunity to speak with association managers and look for ways to help them provide a better member experience. The goal is to eliminate manual, time-consuming tasks because that will allow them to have more meaningful engagement with their members.”

About Avectra:
For nearly 20 years, Avectra ( has translated our customers’ needs into a market-leading Constituent Relationship Management system (CRM); whether our customers serve members, non-members or donors by the hundreds, or hundreds of thousands. Avectra provides world-class constituent management, built-in social networking and private online community, social media management and a powerful analytics suite, including Avectra’s proprietary A-Score(TM) and more. Avectra is headquartered in McLean, Virginia with regional offices in Chicago and Orlando.

About Equation Technologies:
Equation Technologies has been a leader in the implementation of ERP technology, systems integration and advanced custom development since 1985. Partnerships with proven technology leaders including Avectra, BambooHR, Sage and Deltek allow Equation to help clients effectively grow revenue and manage finances, projects, people, constituent relationships, and assets.

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