CULVER CITY, Calif. /California Newswire/ — DAX, the leading provider of production workflow applications, together with Prime Focus Technologies (PFT), is introducing DAX|Mobile(R) with iDailies(R), a subscription service exclusively for Apple's iPhone. The new iPhone app joins the iPad app in the iTunes App Store as an innovative collaboration workflow tool for professional TV/movie production, post-production, marketing and creative executives who require working 24/7 access to in-progress content.

DAX|Mobile for iPhone and iPad will be demonstrated by the DAX and PFT teams at the Prime Focus Technologies booth #9605 South Lower Hall at NAB 2014.

"Mobile-enabled workflow tools are accelerating the transformation of the content production process," said Ramki Sankaranarayanan, Founder and CEO Prime Focus Technologies. "Mobility is a key component of our product development strategy and DAX|Mobile translates that vision. With Mobility, Studios can drive collaboration on the fly and drastically reduce time to market."

"Our new iPhone app is a result of heavy market demand," said Patrick Macdonald-King, CEO DAX and President, Prime Focus Technologies North America. "It truly extends our digital workflow platform further into the mobile space, enabling secure viewing of content on your iPhone from anywhere. As already experienced on iPad, top movie and TV producers depend on secure mobile access to always be connected with their work. We believe this product will seal our position as the market leader in digital production workflow tools."

The DAX|Mobile app is available exclusively to all of DAX's customers which includes most major Hollywood studios and network/cable channels, including top-rated shows such as "Mad Men," "Glee," "Homeland," "NCIS," "CSI," "Big Bang Theory" and "The Mentalist." Any user who already has DAX|Mobile for iPad will get the app for iPhone automatically.

DAX|Mobile for iPhone includes encrypted streaming, video/script watermarking, the ability to view all docs, direct link access from email to screening room as well as our newest feature, Secure Offline for Video, where you can cache encrypted content on your iPad for 15 days (works great with Apple TV).

DAX, featuring the Primetime Emmy(R) award-winning Digital Dailies(R), is a production workflow accelerator and media asset management application platform for content production. DAX|Mobile with iDailies(R) enables authorized users to connect via their iPhones and iPads and securely stream media and navigate between titles, projects, dailies reels, photos, and documents (such as scripts and production reports) via DAX's secure network. DAX is backed by platinum-level 24/7 technical support.

On March 11, 2014 Prime Focus Technologies signed an agreement to acquire DAX.

About DAX LLC:

DAX ( / @daxplatform ), is the industry standard for production workflow and media asset management applications and services for companies that produce, distribute and license audio-visual content. The DAX platform, including Primetime Emmy(R) Award-winning Digital Dailies(R), is a highly-secure innovative web-based application used by most major studios and television networks for collaboration and distribution management of content during the production process, and for marketing and distribution of final product and library assets.

The company is based in Culver City, California, close to the major Hollywood studios and networks it services, as well as serving Canada's media industry, and its clientele shooting in Canada, from its Toronto office.

In March 2014, Prime Focus Technologies, the creators of CLEAR, the world's first cloud-enabled Media ERP platform, signed a definitive agreement to acquire DAX.

About Prime Focus Technologies:

Prime Focus Technologies (PFT) is the technology arm of Prime Focus (BSE:532748), the global leader in media and entertainment industry services. PFT brings together a unique blend of Media and IT skills backed by a deep understanding of the global media and entertainment industry.

CLEAR(TM), our award-winning Hybrid Cloud technology enabled Media ERP platform and digital content services help broadcasters, studios, advertisers, sports bodies, news agencies, the government and service providers drive creative enablement, enhance ecosystem efficiencies & sustainability, reduce cost and realize new monetization opportunities.

PFT works with major content owners like Bloomberg, Disney, Warner Bros., News Corporation-owned STAR TV, ZEE TV, EROS International, SONY Music, Viacom 18, SONY MSM, BCCI (Board of Control for Cricket in India), IPL (Indian Premiere League), Hindustan Unilever Limited, The Associated Press, A&E TV Network and Schawk!

Prime Focus' worldwide network of studios and WorldSourcing(R) model supported by a Global Digital Pipeline allows PFT to offer customers transformational solutions that help them virtualize business processes around content and manage the business of content better.

In March 2014, PFT signed a definitive agreement to acquire DAX, the creators of the Primetime Emmy(R) Award winning Digital Dailies(R).

Prime Focus is listed on the NSE and BSE in India.

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