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SAN ANTONIO, Texas — CrossLink Media, an interactive mobile software provider, today announced an exclusive mobile partnership with the Fellowship of Christian Athletes (FCA), America’s largest sports ministry, impacting all levels of sports and sports enthusiasts everywhere. CrossLink Media’s proprietary software platform will allow FCA to communicate with its membership anytime, anywhere via their most personal device – the wireless phone. FCA will now be able to extend its reach to its membership for real-time updates on events, daily devotionals and more.

“FCA is a first-class organization and we are proud to be associated with them. CrossLink Media understands the need for immediate communication within large membership groups and our mobile services will help streamline these efforts and make them more efficient,” said Brad Beasley, President of CrossLink Media.

“FCA well-recognizes the reliance that active people have on mobile technology today,” said Tom Rogeberg, Senior Vice President of Communications and Marketing for the Fellowship of Christian Athletes. “For our many hundreds of staff across America and the tens of thousands of athletes, coaches, volunteers and ministry friends we interact with on a daily basis, CrossLink Media’s technology will be a welcome, economical and effective delivery system for important, timely information.”

About CrossLink Media
CrossLink Media provides mobile solutions that create a truly interactive consumer experience. Its proprietary software platform, MessageLink, allows organizations, brands and media companies to effectively communicate with consumers in real-time and with measurable results. CrossLink Media also services brands with its proprietary Bluetooth ad-serving software, BlueLink, which enables brands to further develop their customer relationships within close proximity to the BlueLink device.

CrossLink Media creates, manages and delivers mobile campaigns via relationships with all major wireless carriers throughout the United States. CrossLink Media’s mobile network provides access to over 200 million wireless phone subscribers in the U.S. and can extend this network to reach over 2 billion consumers worldwide. Whether it’s broadcast, print, outdoor, or online, CrossLink Media cuts through the advertising clutter and creates a one-on-one relationship with the mobile consumer. For more information, visit http://www.CrossLinkMedia.com.

About the Fellowship of Christian Athletes
Headquartered in Kansas City, Missouri, the Fellowship of Christian Athletes is touching millions of lives… one heart at a time. Since 1954, the Fellowship of Christian Athletes has been challenging coaches and athletes on the professional, college, high school, junior high and youth levels to use the powerful medium of athletics to impact the world for Jesus Christ. FCA is the largest Christian sports organization in America. FCA focuses on serving local communities by equipping, empowering and encouraging people to make a difference for Christ.

Valerie G has been an editor with California Newswire for several years, is a gifted theremin player, can quote copious lines from 'Red Dwarf' and also knows where her towel is. Oddly, she does not drive, nor does she take the bus. She identifies as both human and democrat.