LOS ANGELES /California Newswire/ — Three-time Super Bowl Champion Roman Phifer’s controversial film about NFL Player Injuries to hit theaters November 20th, 2009. Beverly Hills based Walking Shadows has announced the theatrical release of “BLOOD EQUITY,” Super Bowl Champ Roman Phifer’s controversial film about NFL Player Injuries: an expose of the dark side of the NFL, America’s Biggest Blood Sport. The film begins its theatrical run on November 20 at Los Angeles’s prestigious Laemmle Theatres Sunset 5, 8000 W. Sunset Blvd., West Hollywood, CA 90048. For show times, check local listings or visit www.laemmle.com.

In recent days, NFL injuries and the “safety” epidemic have caught the attention of Congress, the media, and the nation at large, with outlets such as 60 Minutes, the New York Times, and New Yorker Magazine devoting intensive coverage to the controversial congressional hearings attacking the NFL for its negligence towards its star employees.

Roman Phifer, three-time Super Bowl Champion and Assistant Coach for the Denver Broncos, and his business partners Rico McClinton and Joe Ruggiero, produced BLOOD EQUITY, a hard-hitting film that focuses on the issues facing former NFL Players following their retirement, including their ironic struggle against the NFL Player’s Union and the team owners they made rich.

The film features intense, passionate interviews with such notables as Mike Ditka (Player Super Bowl V, VI; Coach Super Bowl XX), Harry Carson (Super Bowl XXI), Willie Wood (Super Bowl XXIV), Cyril Smith, Donnie Green, Tony Dorsett (Super Bowl XXXVII), Darryl Johnston (Super Bowl XXX) who share heartfelt and personal testimonies of living their dreams as NFL players, as well as the dark side of that life and some of the unforeseen nightmares.

A portion of the proceeds from the sale of BLOOD EQUITY benefit the Gridiron Greats. The Gridiron Greats Assistance Fund is a non-profit, 501(c)(3) corporation, established to provide financial assistance and coordinate social services to retired NFL players in dire need of support. To learn more about the GGAF and ways to support its efforts, contact Gridiron Greats Assistance Fund at www.gridirongreats.org/donate/.

The film will be released on DVD and Blu-ray December 1st, 2009, and is already available to pre-order on Amazon, Netflix, Facebook, and many others. It will debut on iTunes and Hulu shortly thereafter.

More information on BLOOD EQUITY: www.walking-shadows.com/bloodequity .
For theatrical bookings, film festivals, distribution and sales inquiries (domestic or abroad), contact:
WALKING SHADOWS LLC at 310-855-3366 (310-855-3656 fax),
info@walking-shadows.com, or www.walking-shadows.com .

ABOUT THE EDITOR: Cindy Holden has been an editor with the Neotrope News Network since 2004, which is a content partner with Send2Press® Newswire USA. She is a part time photographer, and was born and raised in California. She does NOT want Sarah Palin in the white house.

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